Description
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
About the Author
Reviews
"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)
Book Information
ISBN 9780471789765
Author Jon Steel
Format Hardback
Page Count 288
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 476g
Dimensions(mm) 231mm * 158mm * 33mm
About the Author
JON STEEL is an accidental advertising professional, a co-creator of the famous "got milk? (R)" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.
Reviews
"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)
Book Information
ISBN 9780471789765
Author Jon Steel
Format Hardback
Page Count 288
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 476g
Dimensions(mm) 231mm * 158mm * 33mm
