Description
Full-scale media campaign in the US and Canada, with a budget of $30,000 Outreach to bloggers and online influencers The author has cultivated a robust online presence and following, with: 550 Instagram followers 5K Facebook followers 870 Twitter followers 4,200 monthly website visits 3,630 email list subscribers Lapointe has employed two in-house content marketing specialists to create content around the book's themes and has already started promoting them to her followers. A detailed editorial calendar is in place for the months leading up to and following publication. Streaming video series: The author is a featured expert on ParentTV, an Australian-based parenting "show" of short informational videos for parents, with 12 episodes already completed and more to come. The author is an active blogger and contributor to parenting portals such as HuffPost Parents, PBSParents, and EcoParent. "Thunderclap" social media campaign to drive word of mouth buzz Goodreads giveaway Free ebook edition promotion to drive pre-sales of the print edition 1/6 page ad in Publishers Weekly
About the Author
Dr. Vanessa Lapointe is the author of the bestselling Discipline Without Damage. A registered psychologist, she is also the founder of The Wishing Star Lapointe Developmental Clinic. She has supported families and children for more than fifteen years and is a sought-after lecturer. She lives in Vancouver, Canada, with her two sons.
Book Information
ISBN 9781928055389
Author Vanessa Lapointe
Format Paperback
Page Count 272
Imprint LifeTree Media Ltd
Publisher Greenleaf Book Group LLC