Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

About the Author
Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.

Reviews
From previous editions: `For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive.' Washington Post Book World
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.' The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.' The Press (New Zealand)



Book Information
ISBN 9780195089424
Author Kathleen Hall Jamieson
Format Paperback
Page Count 608
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 658g
Dimensions(mm) 132mm * 203mm * 41mm