Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

• Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
• Challenges current interpretations of brands as vehicles of homogenization in globalization
• Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
• Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
• Forges strong new connections between political and cultural economy approaches within geography
• Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

About the Author

Andy Pike is Professor of Local and Regional Development and Director of the Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK. He is co-author of Local and Regional Development (2006) (with Andres Rodriguez-Pose and John Tomaney), editor of Brands and Branding Geographies (2011), and co-editor of Handbook of Local and Regional Development (2011) (with Andres Rodriguez-Pose and John Tomaney).

Reviews

"Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies." (Consumption Markets & Culture, 1 December 2015)

Book Information
ISBN 9781118556405
Author Andy Pike
Format Paperback
Page Count 248
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 327g
Dimensions(mm) 229mm * 152mm * 13mm