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Organization and Marketing by Peter Spillard
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Organization and Marketing by Peter Spillard

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9781138793552
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408.00 Grams
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Description

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Book Information
ISBN 9781138793552
Author Peter Spillard
Format Hardback
Page Count 238
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 408g

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