null

Recently Viewed

New

One Up: Creativity, Competition, and the Global Business of Video Games by Joost van Dreunen

No reviews yet Write a Review
RRP: £25.00
£19.58
Booksplease saves you

  Delivery: We ship to over 200 countries!
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

SKU:
9780231197526
Weight:
600.00 Grams
Available from Booksplease!
Availability: Usually dispatched within 5 working days

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment?

One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.

About the Author
Joost van Dreunen is an investor and strategic advisor to start-ups and financial funds active in video games. Previously, he was cofounder and CEO of SuperData Research, a games market research firm acquired by Nielsen in 2018, and he teaches at New York University's Stern School of Business.

Reviews
One Up is by far the best book I've read about the business of video games. It's at once analytical, instructional, and highly readable. It should be required reading for anyone interested in the interplay of creativity, innovation, and business strategy in interactive entertainment. -- Ben Feder, president, international partnerships (North America), Tencent Games
Joost van Dreunen's One Up reflects his many years of experience and makes interesting observations about the games business, offering his unique perspective as a consultant and an academic. His positioning at the intersection between creators, manufacturers, business executives, investors, and financial analysts makes his book a must-read for anyone interested in learning more about the games business. -- Michael Pachter, managing director and equity research analyst, Wedbush Securities
The essential book for understanding the changing landscape of the game industry, as it has moved from physical goods to downloads to continually evolving games-as-a-service. -- Jesper Juul, author of Handmade Pixels: Independent Video Games and the Quest for Authenticity
In One Up, Joost van Dreunen illustrates how business and strategy decisions can make or break the success of a game or platform. He breaks down the complex, rapidly changing business of video games in a way that will enlighten and entertain industry veterans, investors, and noobs alike. -- Ashley McEnery, business operations, Discord
There were no good books about the video games business, until now. One Up is required reading for anyone who wants to understand how video games went from a toy in the basement to the most dynamic sector of the global entertainment industry. -- Ben Decker, head of gaming services marketing, Microsoft
It is almost impossible to predict the future perfectly, but it is essential to be open to new opportunities. One Up provides the historical context for our creative business and how we seek to capture the cultural zeitgeist for fun, for profit, or simply to share our creative universe with others. Joost van Dreunen highlights how an ability to identify an emerging gaming trend provides an insurmountable advantage that requires its own flawless execution to achieve critical mass and mainstream awareness. -- Solomon Foshko, director of strategic intelligence and new product analytics, Wargaming
This definitive guide covers key historical topics in the gaming industry, providing a basis for understanding where it is today and where it is going tomorrow. Whether you are a new apprentice, a seasoned executive, or creator, this book can broaden your horizons for our exciting field. -- Jay Chi, founder, Makers Fund
One Up cleverly draws on a very unique set of insights from industry data and academic research and confronts (and subsequently dispels) many industry myths head on. It is a pleasure to read and a valuable contribution not only to the field of game production studies but also to popular discussions about the industry. -- David B. Nieborg, University of Toronto
Essential reading for those who want to teach or become employed in the production of video games. * Choice *


Awards
Winner of Choice Outstanding Academic Title 2021. Commended for Axiom Business Book Award, Business Intelligence / Innovation 2022.



Book Information
ISBN 9780231197526
Author Joost van Dreunen
Format Hardback
Page Count 296
Imprint Columbia University Press
Publisher Columbia University Press

Reviews

No reviews yet Write a Review

Booksplease  Reviews


J - United Kingdom

Fast and efficient way to choose and receive books

This is my second experience using Booksplease. Both orders dealt with very quickly and despatched. Now waiting for my next read to drop through the letterbox.

J - United Kingdom

T - United States

Will definitely use again!

Great experience and I have zero concerns. They communicated through the shipping process and if there was any hiccups in it, they let me know. Books arrived in perfect condition as well as being fairly priced. 10/10 recommend. I will definitely shop here again!

T - United States

R - Spain

The shipping was just superior

The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

R - Spain

J - United Kingdom

Found a hard to get book…

Finding a hard to get book on Booksplease and with it not being an over inflated price was great. Ordering was really easy with updates on despatch. The book was packaged well and in great condition. I will certainly use them again.

J - United Kingdom