Observation is arguably the most direct and valid method of research because the resulting data is derived from what people actually do rather than what they say they do. This practical and introductory guide covers: understanding the value of observation; setting up the observation; and developing structured or unstructured techniques."The Real Word Research" series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.
This comprehensive guide will enable readers to set up observations and choose when it is most appropriate to use structured or unstructured techniques.
About the AuthorBill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, Scotland
Book InformationISBN 9780826496294
Author Dr Bill GillhamFormat Paperback
Page Count 128
Imprint Continuum International Publishing Group Ltd.Publisher Bloomsbury Publishing PLC
Weight(grams) 172g