Management

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market...

Master The Art of Public Speaking For Profit Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience-to open their wallets and give you...

You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve...

You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve...

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734568400Author Silverstein DavidFormat PaperbackPage Count 162Imprint Sellingtothecio.comPublisher Sellingtothecio.comWeight(grams) 195gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984380244Author Aaron RossFormat HardbackPage Count 208Imprint PebblestormPublisher PebblestormWeight(grams) 476gDimensions(mm) 229mm * 152mm * 16mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640953901Author Donald C KellyFormat PaperbackPage Count 176Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 140g

From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail...

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to...

"Coaching is the universal language of learning, development, and change."Imagine a workplace without fear, stress, or worry. Instead, you're acknowledged as a valued, contributing team player who doesn't sacrifice priorities, values,...

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this...

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing...

When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship. In his widely received guide, Mack Hanan helps readers achieve just that...

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* Are you a Customer Success Executive or making your way up the Customer Success ladder? Do you want to transform churn into maximum recurring revenue and growth? Are you looking for a clear route to an...

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating...

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Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing categoryIn this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784521424Author Nick BaldockFormat PaperbackPage Count 264Imprint Panoma PressPublisher Rethink PressWeight(grams) 281gDimensions(mm) 216mm * 140mm * 14mm

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Business Book Awards: Sales & Marketing Category 2022.Book InformationISBN 9781781336533Author Leigh AshtonFormat PaperbackPage Count 190Imprint Rethink...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993828416Author Patrick TinneyFormat PaperbackPage Count 190Imprint Centroid PublishingPublisher Centroid PublishingWeight(grams) 263g

** Business Book Awards 2023 Finalist **Need your new sales hires to get up to speed faster? Want your salespeople to stop depending on you? Like to get the very best from your sales team?"This is the book you keep on your shelf and 'dog-ear' as a new or...

Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are...

The latest brain research is changing the way we think about sales. How can this help you increase your business?With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what...

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.The discipline is evolving, and that evolution has been...

A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers' needs in a personalized way. For too long, companies have detached from...

"The best sales book of the year" -- strategy+business magazine That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of...

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping...

Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation. In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller...

Everything your sales boss taught you is wrong. Forget everything you learned about selling. Your boss's persuasion-based sales methods are outdated, ineffective, and annoying. It's time to take matters into your own hands with a modern and effective...

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice...

Discover The Truth About Profitable Pricing#1 New Release in Business Pricing and Business Purchasing & BuyingThe ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers' minds,...

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to...

Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative...

Don't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in...

Managers and entrepreneurs know they have a great product or service—but they may not know how best to sell it.Useful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organisation, brick by...

Once renowned as a customer relationship management (CRM) tool, Salesforce has evolved into a cloud-first application and capability ecosystem. With dedicated components for tasks such as middleware, big data, reporting, ETL, data loading, and API...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781087920986Author Chris VossFormat PaperbackPage Count 160Imprint IngramSparkPublisher IngramSparkWeight(grams) 222gDimensions(mm) 229mm * 152mm * 9mm

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive...

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal...