Public Relations

In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990781516Author Chris AtkinsFormat PaperbackPage Count 142Imprint Pill Hill ProductionsPublisher Pill Hill ProductionsWeight(grams) 172gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780975910641Author Karen Taylor BassFormat PaperbackPage Count 124Imprint Taylormade Media BooksPublisher Taylormade Media BooksWeight(grams) 177g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992960919Author Nancy HendricksonFormat PaperbackPage Count 224Imprint Coo Farm PressPublisher Coo Farm PressWeight(grams) 227gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982695050Author Melanie RembrandtFormat PaperbackPage Count 174Imprint 1win PressPublisher 1win PressWeight(grams) 186g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982652695Author Mike LizunFormat PaperbackImprint Desktop Wings, Inc.Publisher Desktop Wings, Inc.Weight(grams) 141g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692310335Author Carro Susan FordFormat PaperbackPage Count 164Imprint Carro Ford Communications LLCPublisher Carro Ford Communications LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780595130245Author Richard V TuttellFormat PaperbackPage Count 200Imprint Writers Club PressPublisher Writers Club PressWeight(grams) 304g

Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic...

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your...

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798350500257Author Edward BernaysFormat PaperbackPage Count 168Imprint Maple Spring PublishingPublisher Maple Spring Publishing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788120348714Author Narasimha C. V. ReddiFormat PaperbackPage Count 640Imprint Prentice-Hall of India Pvt.LtdPublisher Prentice-Hall of India Pvt.Ltd

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783848703708Author Lutz SommerFormat PaperbackPage Count 167Imprint Nomos VerlagsgesellschaftPublisher Nomos VerlagsgesellschaftWeight(grams) 200g

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at...

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: • changes to the workplace in light of the Covid-19...

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake...

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.The book...

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.The book...

Market-leading book that covers the needed material for public relations planning and campaign courses required in most public relations programs.Clear, step-by-step guidance coupled with relevant practical examples, cases, helpful exercises, and further...

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and...

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand...

Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function...

This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends and developments within the public relations and reputation management fields. Public relations is essential...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780910627146Author Tiffany LambertFormat PaperbackPage Count 144Imprint Atlantic Publishing CoPublisher Atlantic Publishing CoWeight(grams) 200g

Many fire chiefs have been overwhelmed by the sudden appearance of satellite trucks, news helicopters, and media personnel, when an incident in their jurisdiction attracts the media's attention. If reporters can not get fast, accurate information from...

If you have never used the media before, are wary of trying, or have tried and failed, this book is for you. With a bit of insider know-how, even the inexperienced can secure positive coverage for their organisation or deal competently with a crisis...

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781626569935Author FARMERFormat PaperbackPage Count 184Imprint Berrett-KoehlerPublisher Berrett-KoehlerWeight(grams) 200gDimensions(mm) 209mm * 138mm * 13mm

A growing focus on environmentalism among government agencies, corporations, non-profits and the general public has necessitated a turn to the practice of environmental advocacy in all of its forms, including public relations practice, persuasive...

As most public safety professionals are aware, the events that require emergency response personnel also frequently attract members of the news media. Covering such essential topics as press releases, the types of media, and interviewing techniques, this...

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR...

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a...

A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. ...

This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John...

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary...

This book examines how social media has transformed extremist discourse. Drawing on ISIS and their sophisticated use of social media platforms and PR concepts, it explores the ways in which the outfit was able to recruit, mobilise and spread...

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage...

'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have...