Public Relations

This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard...

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.The book continues its international orientation in order to fully...

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR...

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but...

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Sorry no description is available for this book at this time.

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983811701Author Matt ShoupFormat PaperbackPage Count 196Imprint Shoup ConsultingPublisher Shoup ConsultingWeight(grams) 231g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578812977Author Michelby L WhiteheadFormat PaperbackPage Count 78Imprint Michelby & Co.Publisher Michelby & Co.Weight(grams) 127g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999024508Author Ray Eldon HiebertFormat PaperbackPage Count 474Imprint Prmuseum Press, LLCPublisher Prmuseum Press, LLCWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780994215109Author Deborah a L FriendFormat PaperbackPage Count 80Imprint Write Away WhitsundaysPublisher Write Away WhitsundaysWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378045Author Efrem G. MallachFormat PaperbackPage Count 272Imprint Folrose LtdPublisher Folrose LtdWeight(grams) 492g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780333359150Author Frank JefkinsFormat PaperbackPage Count 182Imprint Palgrave MacmillanPublisher Palgrave MacmillanWeight(grams) 256g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996349406Author Patricia VaccarinoFormat PaperbackPage Count 212Imprint Xanthus Communications LLC and PR for PeoplePublisher Xanthus Communications LLC...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780306308420Author Virginia P. WhiteFormat PaperbackPage Count 354Imprint Kluwer Academic/Plenum PublishersPublisher Springer Science+Business...

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999024584Author Dick MartinFormat PaperbackPage Count 342Imprint Prmuseum Press, LLCPublisher Prmuseum Press, LLCWeight(grams) 458g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999024522Author Ivy Ledbetter LeeFormat PaperbackImprint Prmuseum Press, LLCPublisher Prmuseum Press, LLCWeight(grams) 140g

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780620803144Author Ivan BoothFormat PaperbackPage Count 124Imprint Ivan BoothPublisher Ivan BoothWeight(grams) 177g

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than...

Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631575013Author Ronald C ArnettFormat PaperbackPage Count 220Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 299g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781032160498Author Elisenda Estanyol CasalsImprint Taylor & Francis LtdPublisher Taylor & Francis Ltd

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913479145Author Sarah LloydFormat PaperbackPage Count 244Imprint IndigosoulprPublisher IndigosoulprWeight(grams) 127g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781852510480Author David ClutterbuckFormat HardbackPage Count 160Imprint Mercury Business BooksPublisher Management Books 2000 Ltd

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and...

Written by the author of the successful DIY Guide to Marketing, this highly readable and practical book includes cost-effective PR tips, ways to stretch your PR budget and examples of good and bad PR practice within the voluntary sector.Book...

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological...

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780750600347Author Tony GreenerFormat PaperbackPage Count 196Imprint Butterworth-HeinemannPublisher Butterworth-HeinemannWeight(grams) 304g

An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781847764270Author James PetrePage Count 304Imprint Custom PublishingPublisher Pearson Education LimitedWeight(grams) 195g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780915677481Author Marianne RuuthFormat HardbackPage Count 196Imprint Roundtable PublishingPublisher Roundtable PublishingWeight(grams) 395g

In this ground-breakiing collection of articles, ten respected philosophers discuss everyday virtues, including generosity of spirit, gratitude, hope, patience and trust. Martha C. Nussbaum describes the cognitive dimensions of compassion; Robert Solomon...

Truth is a powerful marketing tool-and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781911443049Author Paul BlanchardFormat PaperbackPage Count 212Imprint Large ThingsPublisher Large ThingsWeight(grams) 417g

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive guide to public...

Customer care is an important issue for businesses. All customers, however long-standing, have the choice of whether or not to stay loyal. This book shows how companies can deliver first time, find out what customers want and educate customers into...

This text re-examines the principles of Guerrilla PR - the technique for creating affordable publicity on the fly, for the age of the World Wide Web. Written in the Levine's friendly, "coaching," tone, it explains the tenets of guerrilla PR and...