Public Relations

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648669609Author Trevor D YoungFormat PaperbackPage Count 390Imprint Digital CitizenPublisher Digital CitizenWeight(grams) 522g

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378137Author Robin SchafferFormat PaperbackPage Count 106Imprint FolrosePublisher FolroseWeight(grams) 156g

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781686622700Author James W WilliamsFormat PaperbackPage Count 156Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989608046Author Warren EllisFormat PaperbackPage Count 164Imprint Sunflower PressPublisher Sunflower PressWeight(grams) 227gDimensions(mm) 229mm * 152mm...

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which...

Being featured in the media is a great way to build awareness of your company and position yourself as an expert. This book will guide you through: how to generate PR even if you don't have any newshow to build a contacts list of journalistshow to...

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly...

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to...

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781542592192Author Raymond AaronFormat PaperbackPage Count 142Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal...

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two...

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two...

Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies...

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on...

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781517312381Author Steven OlivantFormat PaperbackPage Count 476Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their...

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781644390474Author Edward L BernaysFormat HardbackPage Count 102Imprint Indoeuropeanpublishing.comPublisher Indoeuropeanpublishing.comWeight(grams)...

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781916318397Author H KhatunFormat PaperbackPage Count 196Imprint Hayat HousePublisher Hayat HouseWeight(grams) 181gDimensions(mm) 203mm * 127mm * 12mm

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong...

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.The book takes the reader on a journey from the...

Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from...

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of...

This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781467939973Author Crosby NoricksFormat PaperbackPage Count 148Imprint CreateSpacePublisher CreateSpaceWeight(grams) 209gDimensions(mm) 229mm * 152mm * 8mm

When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378076Author Duncan S ChappleFormat PaperbackPage Count 148Imprint FolrosePublisher FolroseWeight(grams) 279g

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781530189687Author Simon Rayner-LangmeadFormat PaperbackPage Count 272Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest...

A scientific approach to corporate reputation from the field's leading scholar. Public opinion is a core factor of any organization's success-and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an...

Sorry no description is available for this book at this time.

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise...

Public relations provides the means to communicate your ideas and get them accepted-a skill vitally necessary when dealing with new ideas. It is a way to gain support for your projects and endeavors. Generally considered a method to gain publicity,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980855982Author Steven LewisFormat PaperbackPage Count 106Imprint TaleistPublisher TaleistWeight(grams) 113gDimensions(mm) 203mm * 127mm * 6mm