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Content Marketing for PR: How to build brand visibility, influence and trust in today's social age by Trevor D Young 9780648669609
RRP: $34.63$26.73Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648669609Author Trevor D YoungFormat PaperbackPage Count 390Imprint Digital CitizenPublisher Digital CitizenWeight(grams) 522g -
Big Ideas in Public Relations Research and Practice by Finn Frandsen 9781838675080
RRP: $163.78$136.44Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people,... -
Analysts on Analyst Relations by Robin Schaffer 9780906378137
RRP: $33.60$24.80Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378137Author Robin SchafferFormat PaperbackPage Count 106Imprint FolrosePublisher FolroseWeight(grams) 156g -
Ongoing Crisis Communication: Planning, Managing, and Responding by Timothy Coombs
RRP: $254.10$237.53Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this... -
Public Speaking: Speak Like a Pro - How to Destroy Social Anxiety, Develop Self-Confidence, Improve Your Persuasion Skills, and Become a Master Presenter by James W Williams 9781686622700
RRP: $31.44$21.42Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781686622700Author James W WilliamsFormat PaperbackPage Count 156Imprint Independently PublishedPublisher Independently PublishedWeight(grams)... -
This Is How You Pitch: How To Kick Ass In Your First Years of PR by Warren Ellis 9780989608046
RRP: $35.68$29.69Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989608046Author Warren EllisFormat PaperbackPage Count 164Imprint Sunflower PressPublisher Sunflower PressWeight(grams) 227gDimensions(mm) 229mm * 152mm... -
The Art and Craft of PR: Creating the right mindset and skills to succeed in Public Relations today by Sandra Stahl 9780999187104
RRP: $20.98$14.28This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which... -
PR Demystified: How to Get Free Publicity by Giving Journalists What They Really Need by Chantal Cooke
RRP: $12.58$8.51Being featured in the media is a great way to build awareness of your company and position yourself as an expert. This book will guide you through: how to generate PR even if you don't have any newshow to build a contacts list of journalistshow to... -
Strategic Planning for Public Relations by Ronald D. Smith 9781138282063
$149.50Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly... -
Public Relations: The Basics by Ron Smith 9780415675833
RRP: $41.98$37.15Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to... -
Introducing Public Relations: Theory and Practice by Keith Butterick 9781412921152
RRP: $90.28$73.82Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining... -
The Insider's Guide to Media Training: How to Get Booked on TV and Ace Your On-Camera Interview by Raymond Aaron 9781542592192
RRP: $41.98$33.08Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781542592192Author Raymond AaronFormat PaperbackPage Count 142Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics by Mark Dollins
RRP: $79.78$70.10Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal... -
Excellence in Public Relations and Communication Management by James E. Grunig 9780805802276 [USED COPY]
RRP: $203.68$29.09This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two... -
Excellence in Public Relations and Communication Management by James E. Grunig
RRP: $203.68$178.61This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two... -
Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers by Oscar Santolalla 9781484239537
RRP: $58.78$40.70Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies... -
Strategic Planning for Public Relations by Ronald D. Smith
$165.98The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on... -
How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable by Kristin Johnson
RRP: $69.28$61.24Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the... -
Keeping Shtum and Other Communication Strategies: A disruptive look at public relations, reputation and crisis management that redefines communication strategy by Steven Olivant 9781517312381
RRP: $52.48$45.97Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781517312381Author Steven OlivantFormat PaperbackPage Count 476Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Invention in PR by Adam Ritchie
RRP: $58.78$50.99A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their... -
Strategic Communication: Campaign Planning by James Mahoney 9781032329734
RRP: $90.28$78.94Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links... -
Crystallizing Public Opinion by Edward L Bernays 9781644390474
$41.90Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781644390474Author Edward L BernaysFormat HardbackPage Count 102Imprint Indoeuropeanpublishing.comPublisher Indoeuropeanpublishing.comWeight(grams)... -
Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim
RRP: $100.78$87.80This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes... -
Priceless Publicity: How to get money-can't-buy media coverage for your business by H Khatun 9781916318397
RRP: $33.58$20.20Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781916318397Author H KhatunFormat PaperbackPage Count 196Imprint Hayat HousePublisher Hayat HouseWeight(grams) 181gDimensions(mm) 203mm * 127mm * 12mm -
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand by Majken Schultz 9780198297796
RRP: $109.20$87.53This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong... -
Public Relations and Communications: From Theory to Practice by Aoife O'Donnell 9781032170435
RRP: $83.98$73.63This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.The book takes the reader on a journey from the... -
Reputation Strategy and Analytics in a Hyper-Connected World by Chris Foster 9781119052494
RRP: $56.68$36.94Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from... -
Post-Truth Public Relations: Communication in an Era of Digital Disinformation by Gareth Thompson 9781032175706
RRP: $83.98$73.63This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of... -
Public Relations: Critical Debates and Contemporary Practice by Jacquie L'Etang 9780805846188
RRP: $151.18$131.15This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the... -
Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Career in Fashion Public Relations by Crosby Noricks 9781467939973
RRP: $27.28$23.44Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781467939973Author Crosby NoricksFormat PaperbackPage Count 148Imprint CreateSpacePublisher CreateSpaceWeight(grams) 209gDimensions(mm) 229mm * 152mm * 8mm -
Organizational Crisis Communication: A Multivocal Approach by Finn Frandsen
RRP: $115.50$93.43When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on... -
Influencer Relations: Insights on Analyst Value by Duncan S Chapple 9780906378076
$16.84Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378076Author Duncan S ChappleFormat PaperbackPage Count 148Imprint FolrosePublisher FolroseWeight(grams) 279g -
Public Relations Theory III: In The Age of Publics by Carl H. Botan
RRP: $130.18$114.68This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original... -
PR In A Box: Creating a Buzz Around Your Brand by Simon Rayner-Langmead 9781530189687
RRP: $104.98$81.27Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781530189687Author Simon Rayner-LangmeadFormat PaperbackPage Count 272Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Principles of Strategic Communication by Derina Holtzhausen
RRP: $123.88$108.11Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest... -
Reputation Analytics: Public Opinion for Companies by Daniel Diermeier
RRP: $75.60$73.14A scientific approach to corporate reputation from the field's leading scholar. Public opinion is a core factor of any organization's success-and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an... -
Key Concepts in Public Relations by Bob Franklin 9781412923194 [USED COPY]
RRP: $83.98$6.28Sorry no description is available for this book at this time. -
Key Concepts in Public Relations by Bob Franklin 9781412923194
RRP: $83.98$68.59"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise... -
Fundamentals of Public Relations by L. Ron Hubbard 9788779684089
RRP: $8.40$6.03Public relations provides the means to communicate your ideas and get them accepted-a skill vitally necessary when dealing with new ideas. It is a way to gain support for your projects and endeavors. Generally considered a method to gain publicity,... -
How to Write Perfect Press Releases: Grow Your Business with Free Media Coverage (2nd Edition) by Steven Lewis 9780980855982
RRP: $33.58$27.13Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980855982Author Steven LewisFormat PaperbackPage Count 106Imprint TaleistPublisher TaleistWeight(grams) 113gDimensions(mm) 203mm * 127mm * 6mm