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Advertising and Promotion by Chris Hackley
RRP: £57.99£47.44Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the... -
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust by Kate Hartley 9780749486501
RRP: £29.99£22.85Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social... -
The Routledge Handbook of Strategic Communication by Derina R. Holtzhausen
RRP: £46.99£40.97The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the... -
Faster, Higher, Farther: The Inside Story of the Volkswagen Scandal by Jack Ewing
RRP: £16.99£12.28A shocking expose of Volkswagen's fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen's clean diesel fraud first broke in September 2015, it sent shockwaves around the world... -
How to Be a Spin Doctor by Paul Richards 9781849549981
RRP: £12.99£9.26Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what... -
Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand by Amanda Coleman
RRP: £26.99£19.99Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis... -
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories by Richard Myers
RRP: £20.00£19.20This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success... -
The Public Relations Handbook by Alison Theaker
RRP: £34.99£31.25The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of... -
Event Design Handbook: Systematically Design Innovative Events Using the #EventCanvas by Roel Frissen
RRP: £29.99£22.03Some of the most life-changing connections are made at events. But if you can't design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to... -
A Dictionary of Marketing by Charles Doyle
RRP: £16.49£11.95A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning,... -
Good Company: How to Build a Business without Losing Your Values by Julietta Dexter 9781786497222
RRP: £10.99£7.32In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with... -
Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It by Richard Houghton 9781787568860
RRP: £15.99£13.82Agency leaders spend the majority of their time on three areas - their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the... -
Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez 9781398610088
RRP: £24.99£20.90FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty,... -
Digital PR by Danny Whatmough
RRP: £16.99£14.61Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through... -
Introduction to Data Science: Data Analysis and Prediction Algorithms with R by Rafael A. Irizarry
£86.55Introduction to Data Science: Data Analysis and Prediction Algorithms with R introduces concepts and skills that can help you tackle real-world data analysis challenges. It covers concepts from probability, statistical inference, linear regression, and... -
War, Peace, and Populist Discourse in Ukraine by Olga Baysha 9781032455358
RRP: £49.99£43.50This book explores the detrimental effects on global peace of populism's tendency to present complex social issues in simplistic "good versus evil" terms. Analyzing the civilizational discourse of Ukrainian President Volodymyr Zelensky with respect to... -
Brand Psychology: Consumer Perceptions, Corporate Reputations by Jonathan Gabay 9780749471736
RRP: £32.99£28.34Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand... -
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner
RRP: £32.99£27.94Data, technology and insights have forever changed the way PR objectives are set and evaluated, and how messages and campaigns are developed. PR professionals risk losing organizational investment by not taking advantage of these additional assets... -
The Techlash and Tech Crisis Communication by Nirit Weiss-Blatt 9781800430884
RRP: £20.99£17.75Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This... -
The Thought Leadership Manual: How to grab your clients' attention with powerful ideas by Tim Prizeman 9781909623804
RRP: £14.99£11.12Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909623804Author Tim PrizemanFormat PaperbackPage Count 232Imprint Panoma PressPublisher Rethink PressWeight(grams) 259gDimensions(mm) 216mm * 140mm * 12mm -
Be Human, Lead Human: How to Connect People and Performance by Jennifer Nash 9781544533438
RRP: £16.99£12.48Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544533438Author Jennifer NashFormat PaperbackPage Count 346Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 440gDimensions(mm)... -
Crisis Communication: Managing Stakeholder Relationships by Audra Diers-Lawson
RRP: £39.99£35.46Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few. For organizations, crises are pervasive, challenging,... -
Exposure!: Insider secrets to make your business a go-to authority for journalists by Felicity Cowie
RRP: £14.99£9.80** Business Book Awards 2023 Finalist **Have you ever seen a competitor get great headlines and thought, 'Hey! Why wasn't that us?'Get insider secrets to find out how to set your business apart and cut through the noise, using media coverageHow to... -
Coaching with Colleagues 2nd Edition: An Action Guide for One-to-One Learning by Erik De Haan 9781137359193
RRP: £49.99£44.97A new up-to-date overview of coaching effectiveness with practical case studies to demonstrate how these techniques are applied in real businesses. Using well-known coaching approaches in business and devoting additional attention to internal coaching... -
Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Shirra Smilansky
RRP: £29.99£22.85The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that... -
Campaigns that Shook the World: The Evolution of Public Relations by Danny Rogers 9780749475093
RRP: £26.99£17.59Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine... -
Viral Loop by Adam Penenberg 9780340918692 [USED COPY]
RRP: £12.99£2.39You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the... -
Viral Loop by Adam Penenberg
RRP: £12.99£7.51You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the... -
Reputation Matters: How to Protect Your Professional Reputation by Jonathan Coad
RRP: £25.00£18.88The essential guide to protecting and managing the professional reputation of both yourself and your organization In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in... -
The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview by Brad Phillips 9780988322004
RRP: £19.50£17.21Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988322004Author Brad PhillipsFormat PaperbackPage Count 256Imprint Speakgood PressPublisher Speakgood PressWeight(grams) 363g -
Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications by Rob Brown 9780749455071
RRP: £22.99£19.33The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise... -
In Your Creative Element: The Formula for Creative Success in Business by Claire Bridges 9780749477325
RRP: £26.99£17.59SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized... -
You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges by Manfred F. R. Kets de Vries 9781137562661
RRP: £29.99£24.27Kets de Vries profiles a range of toxic executives the narcissist, psychopath, cold fish, obsessive-compulsive, and many more, offering coaches examples of interventions that have worked and those that haven't, to help coaches deal with difficult people... -
The Developer Relations Playbook: How to Build and Grow a Successful Developer Program by James Parton 9781484271636
RRP: £39.99£26.40Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision... -
Writing for the Media by Adrian Wheeler 9781787566149
RRP: £13.99£12.25This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media... -
Modern-Day Strategies for Community Engagement: How to Effectively Build Bridges Between People and the Bottom Line by Makara Rumley 9781644841303
RRP: £9.99£8.18Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781644841303Author Makara RumleyFormat PaperbackPage Count 110Imprint Purposely Created Publishing GroupPublisher Purposely Created Publishing... -
An Overview of The Public Relations Function, Second Edition by Shannon A Bowen 9781949443660
RRP: £22.95£16.55This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an... -
Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions by Rich Leigh
RRP: £19.99£13.35Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose... -
Evaluating Public Relations: A Guide to Planning, Research and Measurement by Tom Watson
RRP: £34.99£29.54Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners... -
Share This: The Social Media Handbook for PR Professionals by CIPR (Chartered Institute of Public Relations) 9781118404843
RRP: £17.99£12.14Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations...