Marketing

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47...

When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary...

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the...

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily...

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll...

During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost...

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address...

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948198844Author Andra RiemhoferFormat PaperbackPage Count 100Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789354069239Author Prafull SharmaFormat PaperbackPage Count 260Imprint Axeman PublishingPublisher Axeman PublishingWeight(grams) 386g

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781804241509Author Andrew LevyFormat HardbackPage Count 206Imprint MX PublishingPublisher MX PublishingWeight(grams) 386gDimensions(mm) 216mm * 140mm * 13mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781722502805Author Edward BernaysFormat PaperbackPage Count 234Imprint G&D MediaPublisher G&D Media

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781338551Author Elaine PenhaulFormat PaperbackPage Count 234Imprint Rethink PressPublisher Rethink PressWeight(grams) 249gDimensions(mm) 216mm * 140mm *...

'Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour.' - Stephen Krupin, former speechwriter for Barack Obama When...

Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999715505Author Daniel Vroman RusteenFormat PaperbackPage Count 262Imprint Optimizemybnb.com LLCPublisher Optimizemybnb.com LLCWeight(grams)...

Developed in cooperation with the International Baccalaureate (R)Ensure full coverage of the Business Management syllabus with this co-published guide that encompasses inquiry-based, conceptually-focused teaching and learning, written by highly...

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060799908Author Al RiesFormat PaperbackPage Count 304Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams) 295g

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780971587069Author Stephen ChartersFormat PaperbackPage Count 336Imprint Miranda PressPublisher Miranda PressWeight(grams) 585gDimensions(mm) 254mm * 178mm...

This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576872703Author Kevin RobertsFormat HardbackPage Count 240Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 978g

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power...

Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? "Whatever the sales team needs to close the next deal?"It's hard, right? The maniacal race to convert leads is an addiction for B2B tech...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788793116160Author Hans Peter BechFormat PaperbackPage Count 224Imprint Tbk Consult APSPublisher Tbk Consult APSWeight(grams) 304gDimensions(mm) 229mm *...

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the...

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer...

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image,...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780473605100Author Lynnaire JohnstonFormat PaperbackPage Count 106Imprint Lynnaire JohnstonPublisher Lynnaire JohnstonWeight(grams) 132gDimensions(mm) 216mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783899559415Author GestaltenFormat HardbackPage Count 256Imprint gestaltenPublisher Die Gestalten VerlagWeight(grams) 567g

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and...

The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to...

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780646955643Author David JenynsFormat PaperbackPage Count 166Imprint Melbourne Seo ServicesPublisher Melbourne Seo ServicesWeight(grams) 222g

Today, South Korea as an economic, technological, and entertainment superpower. How, as a country, did they rebound from war, poverty and political unrest? And how can that success be replicated in other cultures? These answers can in fact be found in...