International

The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your...

The euro's life, while only slightly more than a decade long, has been riddled by a series of challenges and crises. The disparity between the prosperous Northern countries of Germany and France and the plummeting Southern countries, including Italy and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143116677Author Nandan NilekaniFormat PaperbackPage Count 514Imprint Penguin BooksPublisher Penguin BooksWeight(grams) 431g

The Brazilian financial markets operate in a very different way to G7 markets. Key differences include onshore and offshore markets, exponential rates, business days day-counts, and price formation from the futures markets (instead of the cash markets)...

Combines the expertise of a registered commodity broker and a systems analyst to bring readers up to date on candlestick charting methods. Goes a step beyond existing literature to discuss practical applications of this technique and recommended...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781250007704Author Michael SpenceFormat PaperbackPage Count 320Imprint St Martin's PressPublisher St Martin's PressWeight(grams) 281gDimensions(mm) 211mm *...

Adjusting to a new culture and getting along with the local people can be a challenge for everyone who lives and works abroad. Whether in business, diplomacy, education, or as a long-term visitor, anyone can be blind-sided by a lack of international...

In today's competitive global economy, most managers are - or will be - global managers. They may work in their home country, but are influenced by global events and have to manage diverse workforces. As such, they need multicultural competence and...

The Handbook of Manufacturing Industries in the World Economy provides a critical and multi-disciplinary state-of-the-art review and analysis of current manufacturing processes, practices and policies. Expanding our knowledge and understanding of...

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the...

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical...

Now in its eighth edition, this is the textbook for current and future global leaders wanting to lead competently and sustainably in their business practices. Fully updated, the authors build on their forty years of teaching, researching and working with...

Introduction to International Economics, 3rd edition has been revised and updated to deliver the most current information on today's global economy for a one-semester course. Renowned educator and author, Dominick Salvatore provides a clear presentation...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789354069239Author Prafull SharmaFormat PaperbackPage Count 260Imprint Axeman PublishingPublisher Axeman PublishingWeight(grams) 386g

This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989091749Author Anthony GioeliFormat PaperbackPage Count 244Imprint Over and Above PressPublisher Over and Above PressWeight(grams) 331gDimensions(mm)...

Many individuals proclaim that global capitalism is here to stay. Unfettered markets, they argue, now drive the world, and all countries must adjust, no matter how painful this may be for some. Robert Gilpin, author of the widely acclaimed Political...

A century ago, migrants often crossed an ocean and never saw their homelands again. Today, they call - or Skype - home the moment their flight has landed, and that's just the beginning. Thanks to cheap travel and easy communication, immigrants everywhere...

In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business...

In the global business environment of 2003, an executive must have the skills and knowledge to navigate all stages of an international deal, from negotiations to managing the deal after it is signed. The aim of "The Global Negotiator" is to equip...

Electronic Inspection Copy available for instructors here With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential. International Project Management does...

Financialization - the increasing importance of financial markets, institutions and motives in the world economy - is described and analyzed in this rigorously researched volume. The contributors, top scholars in their fields, explore the quantitative...

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption -...

How did activists create a dynamic broad-based movement during NAFTA negotiations that politicized trade, making it a contentious issue for the first time in history? And how did their NAFTA mobilization influence trade policy and set the stage for...

The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples. Revised...

Cross-Cultural Management: Essential Concepts introduces readers to the fundamentals of cross-cultural management by exploring the influence of culture on interpersonal interactions in organizational settings and examining the ever-increasing number of...

**Named one of the best books of 2015 by The Economist** Private Markets, Fashion Trends, Prison Camps, Dissenters and Defectors.North Korea is one of the most troubled societies on earth. The country's 24 million people live under a violent...

It is now conventional wisdom to see the great policy challenges of the 21st century as inherently transnational. It is equally common to note the failures of the international institutions the world relies on to address such challenges. As the acclaimed...

A Year Without "Made in China" provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives. Drawing on her years as an award-winning journalist,...

With historical and economic detail, this book explores the reasons why a global economic system, geared toward private profit, has spelled vulnerability for the earth's fragile natural environment. It sets out to take the case for saving the planet...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780881320978Author Yoichi FunabashiFormat PaperbackPage Count 310Imprint The Peterson Institute for International EconomicsPublisher The Peterson Institute...

Parietti addresses one of the most important topic scrutinized by the scholars of International Business. Distance between two countries is a multidimensional concept, including not only a geographical dimension but also other dimensions related to the...

The lion's share of smartphones, computers, televisions, semiconductor devices, and other electronics goods is made in East Asia. Final electronics goods are assembled in China, and sophisticated parts and components (P&C) such as semiconductor chips,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981620688Author Jeffrey W BennettFormat PaperbackPage Count 344Imprint Red Bike PublishingPublisher Red Bike PublishingWeight(grams) 462g

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete...

The Elephant and the Dragon is the essential guide to understanding how India and China are reshaping our world. With labor now unbound from geographic borders, we're seeing startling shifts in how-and where-nearly everything we buy is made. In a...

In this much-needed book, Graham Dunkley challenges the oft-repeated notion that free trade and global integration are the best means of development for all nations at all times - an idea that has proved even more misguided in the wake of the global...

The U.S. dollar's dominance seems under threat. The near collapse of the U.S. financial system in 2008-2009, political paralysis that has blocked effective policymaking, and emerging competitors such as the Chinese renminbi have heightened speculation...

'Overall, the book provides an interesting and useful synthesis of the authorsaEURO (TM) research on the predictions of stock market crashes. The book can be recommended to anyone interested in the Bond Stock Earnings Yield Differential model, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780815727675Author Richard FeinbergFormat HardbackPage Count 272Imprint Brookings InstitutionPublisher Rowman & LittlefieldWeight(grams) 626gDimensions(mm)...