General

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789380227009Author Ivan R. MisnerFormat PaperbackPage Count 336Imprint Embassy BooksPublisher Embassy BooksDimensions(mm) 250mm * 200mm * 50mm

The shipping business is a lesser-known industry, but it is an extremely influential element in the global economy. This book provides a snapshot of the shipping business with micro-foundations from the perspectives of institutional and behavioural...

In a world increasingly organised as networks of cities, this book offers the first full-length treatment of the subject of managing the city economy. It explores key challenges and strategies, particularly in developing countries, where developmental...

The Economics of Inflation provides a comprehensive analysis of economic conditions in Germany under the Great Inflation and discusses inflationary conditions in general. The analysis is supported by extensive statistical material. * For this translation...

This book assesses the impacts of the right within the US and UK, forty years on from their initial effects upon economic and social orthodoxies. It argues that one way of understanding the main developments in the political economies of the major...

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It...

Design for Sustainability is a practical approach to design which focuses on the challenges and issues faced by those designing consumer products in the 21st Century. It is written from a design perspective and aimed at both professional and student...

Regularly considered to be the cap-stone course on any business or management degree, strategy has developed into a wide-ranging and sometimes overwhelming field of study. However, in recent years the theory of strategy has come under increasing scrutiny...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781035819836Author Kenneth FloodFormat PaperbackPage Count 222Imprint Austin Macauley PublishersPublisher Austin Macauley Publishers

Introducing the key concepts in corporate social responsibility, the authors bring together the essential issues relevant to the responsible management of businesses, not-for-profit organizations and government. With detailed coverage and...

There are many strategy books available in the marketplace for today's student or business professional; most of them view strategy from the 10,000 foot level, while Strategic Thinking looks at this important business topic through a different lens...

Once in a while the world astonishes itself. Anxious incredulity replaces intellectual torpor and a puzzled public strains its antennae in every possible direction, desperately seeking explanations for the causes and nature of what just hit it. 2008 was...

Concept of the Corporation was the first study ever of the constitution, structure, and internal dynamics of a major business enterprise. Basing his work on a two-year analysis of the company done during the closing years of World War II, Drucker looks...

The success of organizational change in a world of increasing volatility is highly dependent on the advocacy of stakeholders. It is the link between strategic decision-making and effective execution, between individual motivation and product innovation,...

Continuing Professional Development (CPD) is the means by which the professions across the world ensure that their knowledge and skills remain up to date and relevant to changing needs and environments. CPD significantly contributes to the quality and...

No nonsense solutions from the straight-talking face of British business. IF FUNDAMENTAL REFORM DOES NOT TAKE PLACE THEN WE ARE DEAD IN THE WATER. GLOBALISATION DOES NOT TAKE PRISONERS. BRITAIN MUST BECOME FIT FOR PURPOSE IN THE 21ST CENTURY. This is...

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition...

Revitalize your team's creativity and overcome negativity with this inspiring guide to building unstoppable momentum for your transformative ideas In today's high-stakes world of R&D and innovation, the difference between a groundbreaking idea and a...

This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of...

Is your profits tap dry? Why is it some businesses are magnets to their clients whilst other businesses struggle? Do your potential clients call you or is it the other way round? There are seven key factors that separate those perpetually chasing...

Successfully cope with day-to-day problems-and find joy along the way The Business of Joy provides you with an abundance of practical and immediately applicable life-changing ideas and inspirational, thought-provoking, and entertaining stories and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736211908Author Kasey ComptonFormat PaperbackPage Count 220Imprint Kc ConsultingPublisher Kc ConsultingWeight(grams) 327gDimensions(mm) 229mm * 152mm *...

This unique book provides readers with vital information on one of the most important survival-success skill of the twenty-first century - influencing. By bringing the most consistent and dependable academic studies to light, and translating their...

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing...

Business and Populism analyses the relationship between right wing populism and business with a focus on business responses and strategies in the face of the global populist turn. In the neoliberal era business had become accustomed to favourable...

Contemporary society is complex; governed and administered by a range of contradictory policies, practices and techniques. Nowhere are these contradictions more keenly felt than in cultural policy. This book uses insights from a range of disciplines to...

Leadership studies today resembles a bewildering diversity of theories, concepts, constructs and approaches, struggling in huge part for meaning, relevance and impact. As Dennis Tourish so eloquently puts it, much of the literature suffers from...

This timely book debates the economic and political logic of the austerity policies that have been implemented in the UK and in the Eurozone since 2010 and asks whether there is any alternative for these countries in the years ahead. The work reconsiders...

In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different...

The context and environment of public services is becoming increasingly complex and the management of change and innovation is now a core task for the successful public manager. This text aims to provide its readers with the skills necessary to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781934109380Author James P WomackFormat PaperbackPage Count 313Imprint Lean Enterprise Institute,USPublisher Lean Enterprise Institute,USWeight(grams)...

From Ingrid Bens, the author of the best-selling book Facilitating with Ease!, comes the next-step resource for project leaders, managers, community leaders, teachers, and other facilitators who want to hone their skills in order to deal with complex...

High-speed Rail (HSR) is a technological transportation advance that has raised the interest of policy makers and researchers worldwide. The study of High-speed Rail is a recent phenomenon but has received increasing attention due to the extension of...

Scott Gordon provides a magisterial review of the historical development of the social sciences from their beginnings in renaissance Italy to the present day.ReviewsThis book is about what modern social science is and how it came to be what it is. The...

Clear, concise, and written by experts currently lecturing in the field, Financial Accounting focuses exclusively on what you need to know for success in your course and career. Students looking for a focused introduction to financial accounting will...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781881717140Author Dada MaheshvaranandaFormat PaperbackPage Count 392Imprint Innerworld PublicationsPublisher Innerworld PublicationsWeight(grams)...

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations...

People Skills In A Week is a simple and straightforward guide to raising motivation and performance levels, giving you everything you need to know in just seven short chapters. From raising morale and removing self-limiting beliefs, to increasing...

People Skills In A Week is a simple and straightforward guide to raising motivation and performance levels, giving you everything you need to know in just seven short chapters. From raising morale and removing self-limiting beliefs, to increasing...