General

Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.Most business owners are blindly...

Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you...

Financial technology is rapidly changing and shaping financial services and markets. These changes are considered making the future of finance a digital one.This Handbook analyses developments in the financial services, products and markets that are...

Can blockchain solve your biggest business problem?While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply...

Revolutionize your business with the power of marketplaces In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace...

Competition policy debates on digital platform markets are often premised on the idea that market fragmentation and the standard forces of competition and entry may provide a potential solution to excessive concentration and market power. In this work,...

'Ground-breaking and ambitious' - Nick Srnicek, author of Platform Capitalism Whoever controls the platforms, controls the future. Platform Socialism sets out an alternative vision and concrete proposals for a digital economy that expands our freedom...

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are...

The long awaited volume from Satoshi Nakamoto, renowned polymath and creator of Bitcoin is finally here! Printed on a brilliant white paper, The Official Bitcoin Coloring Book* is packed with unique, right-brain insights into this revolutionary digital...

The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S.,...

An award-winning journalist's investigation into Amazon's true impact on inequality. The market value of Amazon.com has exceeded one trillion dollars. In 2020, its annual revenue increased by over 100 billion dollars. As the company insinuates itself...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788090713802Author Dominik KosorinFormat PaperbackPage Count 188Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 191gDimensions(mm) 198mm *...

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956526205Author Ian DanielFormat PaperbackPage Count 228Imprint NeuroDigitalPublisher NeuroDigitalWeight(grams) 500gDimensions(mm) 245mm * 187mm * 14mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544504438Author Samantha RadocchiaFormat HardbackPage Count 356Imprint Machine Elf, LLCPublisher Machine Elf, LLCWeight(grams) 585gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937985882Author Samantha StoneFormat PaperbackPage Count 244Imprint Marketing Advisory Network, LLCPublisher Marketing Advisory Network, LLCWeight(grams)...

In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692173329Author Anton KralyFormat PaperbackPage Count 144Imprint Drop Ship LifestylePublisher Drop Ship LifestyleWeight(grams) 222gDimensions(mm) 229mm *...

Is the metaverse a brave new world? An immersive digital playground? The next generation of online gaming? Or just the latest manifestation of our human tendency to create other realities?Herman Narula argues that it is all of these things. His vision of...

We use money every day. Yet the practice of exchanging paper or bytes for goods and services seems absurd if you think about it. Naked Money explores why money exists and why it so often gets entire nations in trouble. Charles Wheelan explains with his...

Following the success of the bestselling Multiple Streams of Income, Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper, and to a larger...

Finally, a business book for makers, not managers. Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do...

From a long-time Alibaba executive and friend of Jack Ma, this is first book to articulate how Alibaba's unique culture and "tai chi" management principles are providing a business and economic development model for the rest of the world.If you took the...

The world is racing toward an irreversible ecological catastrophe. Environmental science makes clear that humans must reduce total material resource use, requiring a radical redistribution of wealth within and between countries. Yet little attention has...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781945010019Author Michael WadeFormat PaperbackPage Count 266Imprint Dbt Center PressPublisher Dbt Center PressWeight(grams) 396gDimensions(mm) 229mm *...

Internet Studies has been one of the most dynamic and rapidly expanding interdisciplinary fields to emerge over the last decade. The Oxford Handbook of Internet Studies has been designed to provide a valuable resource for academics and students in this...

Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the 'always on' attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and...

Your guide to online success!Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781952814075Author Myra E LooringFormat PaperbackPage Count 160Imprint Gbdr PressPublisher Gbdr PressWeight(grams) 163gDimensions(mm) 203mm * 127mm * 9mm

'The ultimate companion for any small business owner' - Holly Tucker, Founder of notonthehighstreet and Holly & Co'I dare you to read this book and NOT make more sales - you couldn't have a better guide!' - Lucy Sheridan, The Comparison Coach'Filled with...

Voice is the next technology - remarkably similar in potential impact to the internet and mobile computing - poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995410107Author Jonathan ReeveFormat PaperbackPage Count 134Imprint BookpodPublisher BookpodWeight(grams) 141gDimensions(mm) 203mm * 127mm * 7mm

Jeff Bezos started Amazon in 1994 as an online bookstore based out of his garage. Since then, the ever-expanding enterprise has revolutionized shopping and, in many important ways, invented e-commerce as we know it. Today, Amazon is the third-most...

A penetrating look at how web3 will shape our shared future In The Future of Community: How to Leverage Web3 Technologies to Grow Your Business, a team of web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact...

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781779613103Author Roland BerryFormat PaperbackPage Count 456Imprint Food for PrintPublisher Food for PrintWeight(grams) 603gDimensions(mm) 229mm * 152mm *...

This book is a concise guide on using generative artificial intelligence to drive digital business management and transformation. It is divided into three parts. The first part, "How to Work with AI and Generate Success in Business," outlines the...

Data governance is the cornerstone of digital economy growth, particularly in Asia, where both the digital economy and the policy space are fast expanding. The chapters collected in this volume delve into how diverse and rapidly evolving data governance...

Digital Economics is an innovative anthology that explores the intersection of economics and the digital reality of everyday life. Through a collection of carefully curated readings, the volume examines the impact of consumer information, e-commerce, and...

This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the...