General

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their...

An award-winning journalist's investigation into Amazon's true impact on inequality. The market value of Amazon.com has exceeded one trillion dollars. In 2020, its annual revenue increased by over 100 billion dollars. As the company insinuates itself...

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to...

Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you...

Is the metaverse a brave new world? An immersive digital playground? The next generation of online gaming? Or just the latest manifestation of our human tendency to create other realities?Herman Narula argues that it is all of these things. His vision of...

From a long-time Alibaba executive and friend of Jack Ma, this is first book to articulate how Alibaba's unique culture and "tai chi" management principles are providing a business and economic development model for the rest of the world.If you took the...

Competition policy debates on digital platform markets are often premised on the idea that market fragmentation and the standard forces of competition and entry may provide a potential solution to excessive concentration and market power. In this work,...

After years of running their own successful global accounting and e-commerce advisory practice, and inspiring thousands of entrepreneurs to expand and globalise their own e-commerce businesses, Dr. Angelos Katsaris and Melanie V. Shabangu set their minds...

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheres-one a massive brick-and-mortar retailer, the other an online giant. But in 2016,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908756930Author Clem ChambersFormat PaperbackImprint Advfn BooksPublisher Advfn BooksWeight(grams) 136g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908756930Author Clem ChambersFormat PaperbackPage Count 94Imprint Advfn BooksPublisher Advfn BooksWeight(grams) 136gDimensions(mm) 229mm * 152mm * 5mm

We use money every day. Yet the practice of exchanging paper or bytes for goods and services seems absurd if you think about it. Naked Money explores why money exists and why it so often gets entire nations in trouble. Charles Wheelan explains with his...

This book presents and develops the deep data analytics for providing the information needed for successful new product development.Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be...

The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S.,...

Finally, a business book for makers, not managers. Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do...

Internet Studies has been one of the most dynamic and rapidly expanding interdisciplinary fields to emerge over the last decade. The Oxford Handbook of Internet Studies has been designed to provide a valuable resource for academics and students in this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692598443Author Michael BetancourtFormat PaperbackPage Count 262Imprint Punctum BooksPublisher Punctum BooksWeight(grams) 286gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781999878801Author Chloe ThomasFormat PaperbackPage Count 262Imprint Kernu PublishingPublisher Kernu Publishing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060008819Author John CassidyFormat PaperbackPage Count 416Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams)...

This book offers readers a startling view of how blockchain technology will transform the financial industry in profound ways. Some of the world's top thinkers in blockchain have contributed chapters that survey the coming digital storm-how it will level...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995410107Author Jonathan ReeveFormat PaperbackPage Count 134Imprint BookpodPublisher BookpodWeight(grams) 141g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692739006Author John RossmanFormat PaperbackPage Count 168Imprint John E. RossmanPublisher John E. RossmanWeight(grams) 236gDimensions(mm) 229mm * 152mm...

Your guide to online success!Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and...

Your guide to online success!Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and...

The next generation internet, the Internet of Things, cannot work without an Internet of Value. The Internet of Value or ValueWeb, for short allows machines to trade with machines and people with people, anywhere on this planet in real-time and for...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780473471941Author Will SchmidtFormat PaperbackPage Count 190Imprint OrchidPublisher OrchidWeight(grams) 227gDimensions(mm) 216mm * 140mm * 10mm

This book rests on the proposition that the information techology revolution of the last ten years marks the beginning of a fundamental economic transformation. This transformation will affect every activity in which organization, information processing,...

EPDF and EPUB available open access under CC-BY-NC-ND licence. Money is central to capitalism and to our many sustainability crises. Could we remake money so as to advance sustainable economies and fair societies? A growing number of scholars,...

Revised Edition. Bitcoin has made early investors like the Winkelvoss twins millions in a matter of minutes in the past year and has the potential to transform the financial landscape. It's not too late to get in on the action.Bitcoin is not another...

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as...

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises--no matter how their customers...

Entire industries are being transformed, consumers have more power than ever before, and people are finding new ways to earn a living--even in today's slow economic recovery. All of these improvements stem from the rise of the so-called sharing economy. ...

High Marks for the Internet Legal Guide "The Internet Legal Guide is a fascinating exploration of discovery in understanding the legal frontiers of the Internet. Dennis Powers does an immense service for all of us in an Internet form of business...

This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related...

E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and...

Once we paid for things with bills, coins, or checks. Today we pay with zeroes and ones -digital entries on credit and debit cards, or electronic messages sent over the Internet. In Moving Money , distinguished analysts explore this trend, its...

Every day on eBay, millions of people buy and sell a vast array of goods, from rare collectibles and antiques to used cars and celebrity memorabilia. The internet auction site is remarkably easy to use, which accounts in part for its huge popularity. But...

The historic European Union Directive on Data Protection will take effect in October 1998. A key provision will prohibit transfer of personal information from Europe to other countries if they lack "adequate" protection of privacy. If enforced...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781250829276Author Alec MacgillisFormat PaperbackPage Count 416Imprint Picador USAPublisher Picador USAWeight(grams) 318gDimensions(mm) 206mm * 137mm * 20mm