Digital Marketing

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the...

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of...

An up-close account from the world's first metaverse-embedded reporter In Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For, the celebrated author of The Making of Second Life and Game Design Secrets,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593420652Author Neil HoyneFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc

Online Marketing for Small Businesses in Easy Steps is aimed at the Small Business Owner. It is very much focused on building your platforms from a marketing perspective. This guide looks at your website, blogging platforms as well as diving into the...

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential...

An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives-and businesses-it's understandable to feel like you're drowning in data. There's a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788090713802Author Dominik KosorinFormat PaperbackPage Count 188Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 191gDimensions(mm) 198mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789888769421Author Kevin ShimotaFormat PaperbackPage Count 212Imprint Earnshaw Books LtdPublisher Earnshaw Books LtdWeight(grams) 249g

Drive revenue and grow your business by using the powerful concept of scarcity"Hurry, limited quantities available!""Act now, time is running out!" "Limit of one per customer!" Scarcity is an influence factor that carries a great deal of power, so it's...

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on...

Most companies send "one-size-fits-all" communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers' inboxes because it's unclear to recipients how this information helps...

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to...

Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading...

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How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload...

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937985882Author Samantha StoneFormat PaperbackPage Count 244Imprint Marketing Advisory Network, LLCPublisher Marketing Advisory Network, LLCWeight(grams)...

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781400235827Author Nicholas WebbFormat PaperbackPage Count 256Imprint AmacomPublisher HarperCollins FocusWeight(grams) 249gDimensions(mm) 213mm * 138mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909151079Author Christine ClayfieldFormat PaperbackPage Count 392Imprint Imb PublishingPublisher Imb PublishingWeight(grams) 671gDimensions(mm) 235mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262543309Author Emily WestFormat PaperbackPage Count 280Imprint MIT PressPublisher MIT Press Ltd

Following the success of the bestselling Multiple Streams of Income, Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper, and to a larger...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692327487Author Jason a MillerFormat PaperbackPage Count 168Imprint Heavy Metal ThunderPublisher Heavy Metal ThunderWeight(grams) 254gDimensions(mm)...

How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784520953Author Greg ScottFormat PaperbackPage Count 196Imprint Ecademy PressPublisher Rethink PressWeight(grams) 212gDimensions(mm) 229mm * 152mm * 11mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781952814075Author Myra E LooringFormat PaperbackPage Count 160Imprint Gbdr PressPublisher Gbdr PressWeight(grams) 163gDimensions(mm) 203mm * 127mm * 9mm

'The ultimate companion for any small business owner' - Holly Tucker, Founder of notonthehighstreet and Holly & Co'I dare you to read this book and NOT make more sales - you couldn't have a better guide!' - Lucy Sheridan, The Comparison Coach'Filled with...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know-and more-about navigating the new world. Gary...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607965664Author John CaplesFormat PaperbackPage Count 258Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 349gDimensions(mm) 229mm...

What's your story?The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better...

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956626967Author Christine ClayfieldFormat PaperbackPage Count 512Imprint IMB PublishingPublisher IMB PublishingWeight(grams) 872gDimensions(mm) 235mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788797442807Author Rasmus HoulindFormat PaperbackPage Count 262Imprint Omnichannel InstitutePublisher Omnichannel InstituteWeight(grams) 372gDimensions(mm)...

Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy...

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes-not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780979988554Author Steven WoodsFormat HardbackPage Count 228Imprint New Year Publishing LLCPublisher New Year Publishing LLCWeight(grams) 427gDimensions(mm)...

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780985831943Author Laryssa WirstiukFormat PaperbackPage Count 262Imprint Joy Joya LLCPublisher Joy Joya LLCWeight(grams) 140g

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered...