Digital Marketing

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public...

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143468035Author Nitin SethFormat PaperbackPage Count 400Imprint Penguin BusinessPublisher Penguin Random House India

In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in...

Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can...

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation,...

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been...

Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always...

The visual economy is here and we are all broadcasters now! In today’s fast-paced world of constant media, moving images and digital presence, broadcasting is no longer the preserve of the privileged few. When every visual choice has the power to make or...

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999715505Author Daniel Vroman RusteenFormat PaperbackPage Count 262Imprint Optimizemybnb.com LLCPublisher Optimizemybnb.com LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913361624Author Michael EzeanakaFormat HardbackPage Count 122Imprint Millennium Publishing LtdPublisher Millennium Publishing LtdWeight(grams)...

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781733794879Author Anya GildnerFormat PaperbackPage Count 206Imprint Baltika PressPublisher Baltika PressWeight(grams) 268gDimensions(mm) 216mm * 140mm *...

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market -- then apply 80/202 and 80/203 to gain 10X, even...

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In Crush It! Why Now Is The Time To Cash In On Your Passion, Gary Vaynerchuk...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527376Author Bobby KlinckFormat PaperbackPage Count 266Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 340gDimensions(mm)...

Are you short-changing your digital agency with poor financial management?If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the...

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of...

This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies specific...

HTML in easy steps, 9th edition instructs you how to employ the latest development for web page design with HyperText Markup Language (HTML). Modern web browsers support exciting features of the HTML standard that allows easy creation of stunning web...

The eclipse of Digital Natives and the dawn of virtual culture-how Gen A, Z are radically redefining the future of work, play, economics, and social life. We're living through what is arguably one of the most exciting, confusing, and powerful social...

Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of...

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers...

Are you short-changing your digital agency with poor financial management?If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642377569Author Rob PeachFormat PaperbackPage Count 192Imprint Gatekeeper PressPublisher Gatekeeper PressWeight(grams) 249g

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students...

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago,...

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers...

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950788279Author Dale CanzanelliFormat PaperbackPage Count 214Imprint Personal Development PublishingPublisher Personal Development...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820538Author Caroline JarrettFormat PaperbackPage Count 368Imprint Rosenfeld MediaPublisher Rosenfeld Media

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544537825Author Joe BelliottiFormat PaperbackPage Count 198Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 259gDimensions(mm) 216mm *...

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781912105878Author Joanna PennFormat PaperbackPage Count 320Imprint Curl Up PressPublisher Curl Up PressWeight(grams) 318gDimensions(mm) 203mm * 127mm * 17mm

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of...

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers,...

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce...