E-Commerce

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781070199269Author Michael EzeanakaFormat PaperbackPage Count 94Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Murder for hire. Drug trafficking. Embezzlement. Money laundering... These might sound like plot lines of a thriller, but they are true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and...

Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new...

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll...

Find and Network with the Right ProfessionalsYou know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou...

Build your own successful online business-the Dummies way Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you...

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an...

Start an Online Business in easy steps, 2nd edition will show you how to research, prepare and run your own online business and will also give you the tools and the confidence to be able to explain to other staff members, clients, potential suppliers...

Mitigate human risk and bake security into your organization's culture from top to bottom with insights from leading experts in security awareness, behavior, and culture. The topic of security culture is mysterious and confusing to most leaders. But it...

Following the success of the bestselling Multiple Streams of Income, Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper, and to a larger...

A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET JOURNAL: "Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel... Mr. Gilder sounds less like a tech guru than a poet, and his words tumble...

Learn how to create and profit from NFTsThe NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.We'll...

The seventh edition of Wills, Probate and Estates has been written to provide trainee solicitors with a clear and thorough understanding of current best practice in the area of wills, trusts, probate, and the administration of estates. The manual takes...

Glyn Rhodes MBE has devoted his life to boxing. Since wandering into the world-famous St Thomas' gym in Sheffield as a directionless teenager, he has spent more than 40 years working inside and outside the ropes. Cognisant of how this hardest of sports...

In a catalogue note for the 1965 exhibition 'Between Poetry and Painting' at the Institute of Contemporary Arts, the poet Edwin Morgan probed the relationship between abstraction and literature: 'Abstract painting can often satisfy, but "abstract poetry"...

Ready to dive into smart contract development for the blockchain? With this practical guide, experienced engineers and beginners alike will quickly learn the entire process for building smart contracts for Ethereum-the open source blockchain-based...

'Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time-how to move forward in the Fourth Industrial Revolution' -Jack Ma, Executive Chairman, Alibaba GroupWorld Economic Forum Founder and...

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780806538853Author Brittany HennessyFormat PaperbackPage Count 272Imprint Citadel PressPublisher Kensington PublishingWeight(grams) 238gDimensions(mm) 210mm...

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The...

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal...

A supportive guide filled with actionable tips and advice to open up the conversation around men's mental health The most powerful thing we can do to support our mental health is to talk about it For all of us, our mental health is just as...

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by...

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances...

A timely guide to profiting in markets dominated by high frequency trading and other computer driven strategies Strategies employing complex computer algorithms, and often utilizing high frequency trading tactics, have placed individual traders at a...

Hilary Mantel and Ben Miles' exhilarating stage adaptation of The Mirror and the Light, one of 2021's must-see theatrical events, and the long awaited conclusion to the Oliver Award-winning Wolf Hall Trilogy. ...

The seventh edition of Criminology provides students with a comprehensive analysis of the major criminological theories. Drawing on a wide range of research in order to consider both sociological and psychological explanations of criminal behaviour,...

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a...

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such...

From a long-time Alibaba executive and friend of Jack Ma, this is first book to articulate how Alibaba's unique culture and "tai chi" management principles are providing a business and economic development model for the rest of the world.If you took the...

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780812995381Author Bharat AnandFormat HardbackPage Count 464Imprint Random House IncPublisher Random House USA IncWeight(grams) 737gDimensions(mm) 243mm *...

Grab your phone and your friends and start making fame-worthy content today!Get TikTok Famous Fast is a bite-sized guide to building your own empire on TikTok and using it as a launchpad for your personal brand and media career.Top TikTok stars and...

The 3-cylinder Triumph Trident and BSA Rocket 3 were developed to compete with Honda's forthcoming 750cc motorcycle. Initially they did not compare well - although very fast, they lacked sophistication and their quirky styling was offputting - and the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692598443Author Michael BetancourtFormat PaperbackPage Count 262Imprint Punctum BooksPublisher Punctum BooksWeight(grams) 286gDimensions(mm) 203mm *...

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's...

The future will be increasingly distributed. As the publicity surrounding Bitcoin and blockchain has shown, distributed technology and business models are gaining popularity. Yet the disruptive potential of this technology is often obscured by hype and...

This book reviews the history of British general elections since 1964, charting the changes in voters and parties at every step. In parallel, it shows how electoral analysts have responded to these developments. This fully revised and updated edition...

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as...