Business Writing

The guide all MBAs and exec ed students need.If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about...

Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language. ...

The Winning Bid is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It gives essential advice on, amongst other things: PQQs and bid readiness, GIVE analysis, competitor analysis, grantwriting and...

Howard Marks's The Most Important Thing distilled the investing insight of his celebrated client memos into a single volume and, for the first time, made his time-tested philosophy available to general readers. In this edition, Marks's wisdom is joined...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838244064Author Chris FenningFormat PaperbackPage Count 162Imprint Alignment Group LtdPublisher Alignment Group LtdWeight(grams) 195gDimensions(mm) 216mm...

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your...

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every...

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784529611Author Michael BernardFormat PaperbackPage Count 248Imprint Panoma PressPublisher Rethink PressWeight(grams) 245gDimensions(mm) 216mm * 140mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262543279Author Miro KazakoffFormat PaperbackPage Count 304Imprint MIT PressPublisher MIT Press Ltd

If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision. Whether it is...

Cryptography is a vital technology that underpins the security of information in computer networks. This book presents a comprehensive introduction to the role that cryptography plays in providing information security for everyday technologies such as...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781118641224Author Veechi CurtisFormat PaperbackPage Count 384Imprint For DummiesPublisher John Wiley & Sons Australia LtdWeight(grams) 635gDimensions(mm)...

'Levy portrays a tech company where no one is taking responsibility for what it has unleashed' Financial Times'This fascinating book reveals the imperial ambitions of Facebook's founder' James Marriott, Sunday Times'The inside story of how Facebook went...

How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how...

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month...

Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956946621Author Ellis MorganFormat PaperbackPage Count 134Imprint Dormouse Press, an imprint of Guidemark Publishing LtdPublisher Dormouse Press, an...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780228870074Author Kim ScaravelliFormat PaperbackPage Count 220Imprint Kim ScaravelliPublisher Kim ScaravelliWeight(grams) 259g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781785079320Author David BatemanFormat PaperbackPage Count 130Imprint Legend BusinessPublisher Legend Press LtdWeight(grams) 215g

Deliberate ignorance has been known as the 'Ostrich Instruction' in law courts since the 1860s. It illustrates a recurring pattern in history in which figureheads for major companies, political leaders and industry bigwigs plead ignorance to avoid...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937303129Author Vicki Krohn AmoroseFormat PaperbackPage Count 126Imprint Vicki Krohn AmorosePublisher Vicki Krohn AmoroseWeight(grams) 159gDimensions(mm)...

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and...

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company...

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos...

Write clearer business documents more efficiently This brand new self-study book is the ideal way for business people to refine and perfect their written English. It is aimed particularly at executives who communicate in written English...

Most people dread writing reports; they also dread reading reports. What they don't realize is that the techniques that make writing more readable make it more powerful. This is especially relevant for professionals in areas such as audit, risk,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601455840Author Brian G. BassFormat PaperbackPage Count 136Imprint Booklocker Inc.,USPublisher Booklocker Inc.,USWeight(grams) 210gDimensions(mm) 229mm *...

It was the ultimate test for CEOs, and almost none of them saw it coming.__________In early March 2020, with the Dow Jones flirting with 30,000, the world's biggest companies were riding an eleven-year economic high. By the end of the month, millions...

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize - YOU ARE THE BRAND.It's no secret that more people than ever before are building thriving businesses around their personal...

A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In...

The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers' needs,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996349925Author Danny RubinFormat PaperbackImprint News to Live byPublisher News to Live byWeight(grams) 295gDimensions(mm) 226mm * 150mm * 18mm

It's no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your...

Unlock the full capabilities of ChatGPT at work, at home, and in your day-to-day By now, you've heard of ChatGPT and its incredible potential. You may even have tried to use it a few times just to see it in action for yourself. But have you ever wondered...

The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you...

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers...

The markets for electricity, gas and temperature have distinctive features, which provide the focus for countless studies. For instance, electricity and gas prices may soar several magnitudes above their normal levels within a short time due to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732748804Author Bill SchleyFormat PaperbackPage Count 204Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 263gDimensions(mm) 216mm * 140mm * 12mm

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...