Advertising

The definitive guide to contemporary and historical graphic design for designers and creatives.Designer, writer and lecturer Theo Inglis takes readers through the story, theory, and practice of graphic design, from its historical origins up to the...

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how...

The Designers Republic (TM) is the design group that changed design. But there's never been a book that tells its story - until now. Led by founder and born rebel, Ian Anderson, The Designers Republic (TM) has shaped graphic communication over the past...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780451496713Author Matthew FrederickFormat HardbackPage Count 216Imprint Three Rivers PressPublisher Random House USA Inc

Bedevilled by the demons of self-doubt, fear of failure or lack of inspiration? Lay waste to your mind-forged monsters with the help of Creative Demons and How to Slay Them. If you've ever embarked on a creative endeavour, then there's a good chance...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781786277480Author Karen ChengFormat PaperbackPage Count 248Imprint Laurence King PublishingPublisher Laurence King Publishing

Exploring Shell's remarkable archive of advertising art, this book is the first to present a comprehensive overview of the company's artistic heritage. Examinations of the historical, political and social contexts of Shell art and advertising enable the...

The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk. Along the way,...

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their...

Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human. It's also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being...

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and...

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed...

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their...

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the...

Feeling uninspired? If you're a creative professional or just someone who'd like to be more creative in your work and daily life look no further than Designers Don't Have Influences. Creative director, writer, advocate, and design cheerleader Austin...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909526068Author Tony NourmandFormat HardbackPage Count 320Imprint Reel Art PressPublisher Reel Art PressWeight(grams) 2232g

The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. Excluded from traditional design history and educational canons that heavily favor European modernist influences, the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781934170748Author Christina WardFormat PaperbackPage Count 208Imprint Process MediaPublisher Process Media

Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level.Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners: this...

'A veritable tome of sneaker history...backed by nearly a decade of research and discovery.' - Hypebeast A riotous, 720-page celebration of sneaker culture and sporting legends, as told through the medium of vintage print advertising More than a decade...

For more than 100 years, winter sports have been an integral part of the image of mountainous regions. Skiing in particular became the "in" activity for the rich and beautiful during the "roaring twenties". The sport was as much about competition as it...

Isidro Ferrer is a multi-award-winning graphic designer and illustrator whose work includes illustration books, theater posters, large-scale murals, animated shorts, sculptures, textiles, brand images and lamps. With a background in theater, he uses ...

A Revival and Celebration of the Golden Age of Typography Any type user and enthusiast will doubtless derive joy from the letters and ornaments in Vintage Graphic Design, gathered from the rare and forgotten sources that authors Steven Heller and Louise...

A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary...

Package design is one of the most dynamic and fast-evolving fields of design today. Featuring over 600 creations from more than 35 countries, this compact edition celebrates extraordinary work from the global packaging design community. Showcasing the...

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913947323Author Tony MorganFormat PaperbackPage Count 224Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908567567Author Enchanted Design CoFormat PaperbackPage Count 66Imprint Briar Audiobooks LtdPublisher Briar Audiobooks LtdWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781581156652Author Austin HoweFormat PaperbackPage Count 224Imprint Allworth Press,U.S.Publisher Allworth Press,U.S.Weight(grams) 333gDimensions(mm) 216mm *...

Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the work that went into the building and shaping of a much-loved and globally respected brand...

From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton's presidency was in jeopardy, the digital age had erupted, and Silicon Valley...

Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957151505Author Steve HarrisonFormat PaperbackPage Count 208Imprint Adworld PressPublisher Adworld PressWeight(grams) 313gDimensions(mm) 229mm * 152mm *...

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and...

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781581153125Author Henry DreyfussFormat PaperbackPage Count 288Imprint Allworth Press,U.S.Publisher Allworth Press,U.S.Weight(grams) 363gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967040050Author GestaltenFormat HardbackPage Count 256Imprint gestaltenPublisher Die Gestalten Verlag

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993191152Author Damon MurrayFormat HardbackPage Count 248Imprint FUEL PublishingPublisher FUEL PublishingWeight(grams) 550g

The geometric foundations, forms and patterns in today's architecture, design and decorative arts have been deeply influenced by past cultures. From humankind's first path-like doodles on cave walls through to the higher abstractions developed to make...

Foodie and food photographer Eveline Boone shows you how to style a dish and make it look tasty, how you can take the most beautiful food photos with your camera or smartphone and the different composition techniques you can apply. With this book she...