Description
In this brand new addition to the No B.S. series, you'll learn how to build a business that you can sell for maximum wealth. Every business owner dreams of pursuing a successful, top-dollar exit that'll get them a 7- to 8- figure payday, but few ever achieve it. Those who do manage to sell their business are often bogged down by ruthless investment firms, BS valuation formulas, or their own poor business practices and systems. These stop business owners from getting the maximum amount of wealth that they can from their businesses. DON'T BE ONE OF THEM!
Luckily, business experts and sellers themselves, Dan Kennedy and David Melrose have the antidote. You'll discover:
- Who the potential buyers are for your business and how to tap into a whole new market primed to buy
- How to set up a business that is BUILT TO SELL, with your future exit strategy always in mind
- How to sell "Blue Sky" and ditch the traditional valuation formula to achieve the biggest payday possible
- Ways to negotiate with potential buyers and survive the "Deal-Killers"
- How to live life and set yourself up for success after the sale
- Plus, real interviews with company owners who successfully sold their companies to achieve top-dollar exits
If you own or are even thinking about starting a business and want to achieve real wealth, then you can't afford not to read this book!
Marketing
Entrepreneur Press is in the unique position of being part of a much larger organization where we can promote our authors across our many media properties. These include the following:
- Entrepreneur.com-20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines-2.6 million monthly digital and print magazine readers
- Newsletters: Entrepreneur Daily: 156K Active Subscribers
- Entrepreneur.com-15MM Social Followers
- Entrepreneur Bookstore
Additional Publisher Marketing:
- Book launch advertising in Entrepreneur print and digital magazine
- Email campaign to Entrepreneur subscribers
- Banner ads on Entrepreneur.com (audience 20 million unique visitors/month)
- Book cover and text links within related articles and channels on Entrepreneur.com
- Content campaigns shared via Entrepreneur's social networks (15+ million engaged)
- Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Author Marketing:
- Promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.
- Two-month promotional plan in KIC media that include:
- 5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber list
- Teleseminar event around the book's release date
- Promotion/Communication at No B.S. Inner Circle's fall "Growth Summit," spring "Superconference," and multiple Bootcamps throughout the year
About the Author
Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series; a serial, successful, multi millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $ 1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH. David Melrose, a seasoned entrepreneur, with a remarkable track record of revitalizing businesses. Achieving personal income exceeding $1M annually, he recently sold a business for $55-Million in all-cash. Beyond business success, Melrose prioritizes family life, maintaining a happy marriage since 1999 with three children. His inspiring journey is a beacon for entrepreneurs seeking both financial triumph and work-life balance.
Book Information
ISBN 9781642011715
Author Dan S. Kennedy
Format Paperback
Page Count 200
Imprint Entrepreneur Press
Publisher Entrepreneur Press
