Social Media is Not Marketing

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn:

• 6 direct-response principles that must be applied to social media marketing
• The most powerful marketing tactic (per Google)
• How to get riches with niches and become a magnet to your customers
• The monetizing magic of crafting effective emails
• The #1 way to prevent wasted marketing dollars
• 5 ways to grow your list for FREE (before spending a dime on advertising)
• Turn passive content into an active conversion tool
• Create raving fans who introduce you to their networks
• Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers"
• Harness the biggest secret in social media-offline

Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

Publisher Marketing:

Advertising in Entrepreneur print and digital magazine (3.1+ million readers/month)

Email campaign to minimum 340K Entrepreneur subscribers

Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)

Book cover and text links within related articles and channels on Entrepreneur.com

Content campaigns shared via Entrepreneur's social networks (13+ million engaged)

Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Author Marketing:

Promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.

Two-month promotional plan in KIC media that include:

5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber list

Teleseminar event around the book's release date

Promotion/Communication at No B.S. Inner Circle's fall "Growth Summit," spring "Superconference," and multiple Bootcamps throughout the year
Author backed marketing efforts include:

Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers

Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs
Book launch led by coauthor Kim Walsh Phillips to include the following:

Speaking tour in partnership with Entrepreneur's Organization (www.eonetwork.org), Young Entrepreneur's Council (yec.co), and WeWork

Social media marketing to leverage nearly 850K Facebook followers plus 37,000+ followers and subscribers across additional platforms (Twitter, YouTube, Instagram)

Host of the "Facebook Sales Strategies" podcast (https://podcasts.apple.com/us/podcast/facebook-sales-strategies-with-kim-walsh-phillips/id1003978371)

Live webinar on launch day as well as Facebook Live videos, webinars, and Powerful Professionals courses throughout the first 90 days

Sales funnel with free sample chapter download and upsell to buy the book

About the Author
Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. Kim Walsh Phillips is an award-winning speaker, author, marketer, podcaster and CEO of Powerful Professionals.


Book Information
ISBN 9781599186627
Author Dan S. Kennedy
Format Paperback
Page Count 262
Imprint Entrepreneur Press
Publisher Entrepreneur Press