Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

Author Marketing
Supported with promotion from the Glazer/Kennedy Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars

Two-month promotional plan in GKIC media that include:

5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list

Teleseminar event around the book's release date

Promotion/Communication at GKIC's Fall InfoSummit and their Spring SuperConference events

Author backed marketing efforts include:

Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers

Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs

Publisher Marketing

Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)

Email campaign to minimum 340K Entrepreneur subscribers

Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)

Book excerpts shared on Entrepreneur.com to showcase the each of the chapter's content with inclusion of CTA to buy the book at the retailers

Book cover and text links within related articles and channels on Entrepreneur.com

Content campaigns shared via Entrepreneur's social networks, which total 11.7 million engaged

Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts

Instagram spotlight campaign featuring case studies in the book

About the Author
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.


Book Information
ISBN 9781599186252
Author Dan S. Kennedy
Format Paperback
Page Count 240
Imprint Entrepreneur Press
Publisher Entrepreneur Press