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New Product Development: Managing and Forecasting for Strategic Success by Robert J. Thomas 9780471572268
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New Product Development: Managing and Forecasting for Strategic Success by Robert J. Thomas 9780471572268

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Description

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

About the Author

ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.




Book Information
ISBN 9780471572268
Author Robert J. Thomas
Format Paperback
Page Count 368
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 860g
Dimensions(mm) 265mm * 185mm * 31mm

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