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New Online Retailing: Innovation and Transformation: 2010 by Gerrit Heinemann 9783834923233
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New Online Retailing: Innovation and Transformation: 2010 by Gerrit Heinemann 9783834923233

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Description

The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.

Book Information
ISBN 9783834923233
Author Gerrit Heinemann
Format Hardback
Page Count 261
Imprint GWV Fachverlage GmbH
Publisher Springer Fachmedien Wiesbaden
Weight(grams) 648g

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