Description
In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
About the Author
Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit www.newideasaboutnewideas.com.
Book Information
ISBN 9780738207803
Author G. Patton Wright
Format Paperback
Page Count 352
Imprint Perseus Books
Publisher INGRAM PUBLISHER SERVICES US
About the Author
Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit www.newideasaboutnewideas.com.
Book Information
ISBN 9780738207803
Author G. Patton Wright
Format Paperback
Page Count 352
Imprint Perseus Books
Publisher INGRAM PUBLISHER SERVICES US
