The 2016 elections called into question the accuracy of public opinion polling while tapping into new streams of public opinion more widely. The third edition of this well-established text addresses these questions and adds new perspectives to its authoritative line-up. The hallmark of this book is making cutting-edge research accessible and understandable to students and general readers. Here we see a variety of disciplinary approaches to public opinion reflected including psychology, economics, sociology, and biology in addition to political science. An emphasis on race, gender, and new media puts the elections of 2016 into context and prepares students to look ahead to 2020 and beyond.

New to the third edition:

* Includes 2016 election results and their implications for public opinion polling going forward.

* Three new chapters have been added on racializing politics, worldview politics, and the modern information environment.

* New authors include Shanto Iyengar, Michael Tesler, Vladimir E. Medenica, Erin Cikanek, Danna Young, Jennifer Jerit, and Jake Haselswerdt.

About the Author

Adam J. Berinsky is the Mitsui Professor of Political Science at Massachusetts Institute of Technology and director of the MIT Political Experiments Research Lab. He is the author of In Time of War: Understanding American Public Opinion from World War II to Iraq (Chicago) and Silent Voices: Public Opinion and Political Participation in America (Princeton). He has received numerous awards for his research.

Reviews

Praise for Prior Editions:

"Berinsky has brought together a world-class group of scholars working on cutting edge puzzles in the causes and consequences of public opinion. The book is an excellent resource for students, containing foundational insights about measurement and research design, electoral dynamics, and campaign media strategy. The largest contribution of this volume, however, may be the treasure trove of ideas for future research on the impact of group attitudes and identities in structuring our politics."

-- Nicholas A. Valentino, University of Michigan

"Berinsky's masterful structuring of the book will allow it to be used as either a main text or a supplementary reader in a wide variety of courses. With just the right mix of analytical depth and topical breadth, this text will provide a solid grounding in six decades of public opinion research while also engaging and exciting students with its timely essays on pioneering new developments in the field."

-- Matthew Jacobsmeier, West Virginia University

"In the latest edition of Berinsky's New Directions in Public Opinion, leading scholars of public opinion have written engaging chapters that survey recent research. Berinsky's volume continues to be the best overview of the topic, perfect for students who want to learn about new developments."

-- Gabriel Lenz, University of California-Berkeley

Book Information
ISBN 9781138483569
Author Adam J. Berinsky
Format Paperback
Page Count 392
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 760g