This book explores the political implications of the human tendency to prioritize negative information over positive information. Drawing on literatures in political science, psychology, economics, communications, biology, and physiology, this book argues that 'negativity biases' should be evident across a wide range of political behaviors. These biases are then demonstrated through a diverse and cross-disciplinary set of analyses, for instance: in citizens' ratings of presidents and prime ministers; in aggregate-level reactions to economic news, across 17 countries; in the relationship between covers and newsmagazine sales; and in individuals' physiological reactions to network news content. The pervasiveness of negativity biases extends, this book suggests, to the functioning of political institutions - institutions that have been designed to prioritize negative information in the same way as the human brain.

Book Information
ISBN 9781107063297
Author Stuart N. Soroka
Format Hardback
Page Count 184
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 460g