Natural Disasters and Risk Communication: Implications of the Cascadia Subduction Zone Megaquake asks and addresses how we communicate about natural disasters and what effect our communication has on natural disaster education, understanding, assessment of risk, preparation, and recovery. The chapters of this book present expertise, analyses, and perspectives that are designed to help us better comprehend and deal with the natural risks such as the Cascadia Subduction Zone. It seeks to move past primal, fear-induced physiological and emotional responses to crises with the understanding that if we accept that the disaster will occur, expect it, and learn how we can prepare, we can calm the collective panicked beats of our hearts as we wait for its first tremors.

About the Author
C. Vail Fletcher is associate professor in the Department of Communication at the University of Portland. Jennette Lovejoy is associate professor in the Department of Communication at the University of Portland.

Reviews
Fletcher and Lovejoy's Natural Disasters and Risk Communication: Implications of the Cascadia Subduction Zone Megaquake is a must-read for anyone interested in risk communication and how societies respond to natural disasters. The book focuses on moving readers beyond traditional responses such as panic or apathy and toward more productive ones such as preparedness and resilience in the face of inevitable crises. Natural disasters associated with climate change make this book especially timely and necessary. I highly recommend it. -- Luis E. Hestres, The University of Texas at San Antonio
This text provides a useful set of readings from various authors addressing the scope of risk perception, preparedness, and communication within the framework of a regional risk. Parts of the book address various geological features of natural disasters and the role education, family units, and economic factors of disasters which are often under-addressed in the communication literature. Through the incorporation of a number of unique perspectives the uses of this book and implications for scholar and practitioners of communication are obvious. This assembled collection of works fills specific gaps in the literature examining natural disasters. The book provides a contribution that is timely and ongoing. -- Patric Spence, University of Kentucky



Book Information
ISBN 9781498556118
Author C. Vail Fletcher
Format Hardback
Page Count 278
Imprint Lexington Books
Publisher Lexington Books
Weight(grams) 617g
Dimensions(mm) 229mm * 160mm * 23mm