On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism.

This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.

About the Author
Paul Hawken is an environmentalist, educator and best-selling author of The Ecology of Commerce, The Next Economy and Growing a Business (also a TV series). Amory B Lovins is Co-founder, Chairman, and Chief Scientist of Rocky Mountain Institute and a co-author of Factor Four (Earthscan, 1997). The Centennial Issue of The Wall Street Journal named him among 39 people in the world most likely to change the course of business in the 1990s, and Time in 2009 called him one of the 100 most influential people in the world. L. Hunter Lovins is the President and Founder of Natural Capitalism Solutions. She is a founding professor of sustainable management at Presidio Graduate School, and a consultant to companies around the world. A co-author of Factor Four (Earthscan, 1997) her latest book, Climate Capitalism, will be published in 2011.

Reviews

'This is a huge deal'
Bill Clinton

'An analysis of how capitalism would work if the world's 'natural capital' were properly valued, resulting in a drastic reduction in resource use by industrialised countries'
The Financial Times

'A powerful, visionary statement by three of the world's leading consultants on the greening of business'
The Times Higher Education Supplement

'If any book can be said to usher in a hopeful new age, it's this'
Jonathon Porritt, Director, Forum for the Future

'Leaves every reader with the hope that the old battle between business and the environment can reach a peaceful and constructive conclusion'
Frances Cairncross, The Economist

'The whole concept of natural capital manages to be both pragmatic and idealistic which, in my book, adds up to inspirational'
Anita Roddick, The Body Shop International

'This is smart, strategic thinking'
The Independent

'Includes a wealth of real examples...The authors provide a boldly practical way forward'
The Times

'Points the way to a world where the profit motive and social responsibility march hand in hand' John Quelch, Dean, London Business School

'This book is awash with ideas and is meant for a wide readership... Ultimately, this is a universal call to action so that it is really meant for everyone.'
Progress in Development Studies

'This book makes an important contribution, with many valuable insights, to the debate on the changes needed to secure a future for humankind and life on Earth.'
Brian Leslie, Sustainable Economics, August 2010.

Book Information
ISBN 9781844071708
Author Paul Hawken
Format Paperback
Page Count 448
Imprint Earthscan Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 830g