Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation.

About the Author
Rosie Siemer is a research and strategy partner to museums and conservation organizations worldwide. As a recognized expert in audience engagement, she is frequently invited to facilitate workshops and speak on the topics of design thinking, choice architecture, and the future of membership. Rosie co-authored a comprehensive resource guide for cultural membership professionals, Membership Marketing in the Digital Age, and is a contributor at The Membership Management Report and npENGAGE, a resource for nonprofits. She has consulted internationally for leading organizations including the Louvre Abu Dhabi, Museum of Science Boston, Saint Louis Art Museum, History Colorado, Desert Botanical Garden, Space Center Houston, the Commonwealth Club of California, Mt. Cuba Center, and the Murphy Arts District.


Book Information
ISBN 9781538114728
Author Rosie Siemer
Format Hardback
Page Count 264
Imprint Rowman & Littlefield
Publisher Rowman & Littlefield
Weight(grams) 581g
Dimensions(mm) 239mm * 159mm * 23mm