Description
About the Author
Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.
Reviews
"As an academic museum professional with a small staff, I understand all too well the need to wear numerous hats. From program administrator to K-12 educator, many of us in the field can also add marketing and web design to a growing list of job responsibilities. Professor Wallace's publication, Museum Branding: How to Create and Maintain Image, Loyalty, and Support, does a masterful job outlining the nuts and bolts of museum branding. Building and maintaining a positive brand identity in our communities is essential to the success of any museum's educational mission." -- Craig Hadley, Director/Curator of Exhibitions and University Collections, DePauw University
Book Information
ISBN 9781442263451
Author Margot Wallace
Format Paperback
Page Count 340
Imprint Rowman & Littlefield
Publisher Rowman & Littlefield
Weight(grams) 522g
Dimensions(mm) 226mm * 154mm * 24mm