Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.

Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial A new method of analysing texts in which the interaction of sound, music, vision, language etc. is theorised Written by two leading visual communication scholars

About the Author
Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia

Reviews
'Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.' Ron Scollon, Professor of Linguistics, Georgetown



Book Information
ISBN 9780340608777
Author Gunther Kress
Format Paperback
Page Count 160
Imprint Hodder Arnold
Publisher Bloomsbury Publishing PLC
Weight(grams) 346g
Dimensions(mm) 234mm * 156mm * 10mm