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Mobile Support in Customer Loyalty Management: An Architectural Framework by Christian Zeidler 9783834914361
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Mobile Support in Customer Loyalty Management: An Architectural Framework by Christian Zeidler 9783834914361

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Description

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

Book Information
ISBN 9783834914361
Author Christian Zeidler
Format Paperback
Page Count 239
Imprint GWV Fachverlage GmbH
Publisher Springer Fachmedien Wiesbaden
Weight(grams) 315g

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