In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.

From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.

Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella's Kitchen and Decoded,Missionreveals the power of purpose, culture and campaigning in the world-beating businesses of the future.


About the Author

Michael Hayman MBE and Nick Giles co-founded Seven Hills, the 'Best Corporate Consultancy in the world' (Holmes Report).

Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School.

Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.

Reviews
Fascinating - and all the better for being digestible and readable. Business schools should study its pages -- Chris Blackhurst * Evening Standard *
Simply the most invigorating business book I have ever read * Director *
Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur * Elitebusiness *
Good things happen when you are in their vicinity. I recommend them highly -- Alain de Botton (on Seven Hills)
Seven Hills are a smart outfit and an exciting business -- Peter Jones CBE, Dragons' Den investor
Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. In Mission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper -- Joe Gebbia, Co-founder and Chief Product Officer, Airbnb
Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society -- John Mackey, founder, Whole Foods
Mission will help its readers see with clarity what the future of successful business already looks like -- Paul Lindley, founder, Ella's Kitchen
In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player -- Sherry Coutu, board member, LinkedIn and London Stock Exchange
This book rocks! Simply put, Mission is a blueprint for the future of business -- Sarah Wood, co-founder and co-CEO, Unruly
Mission shows perfectly how the business landscape is changing and provides you with a set of awesome tools to turbo-charge your business for the 21st century -- James Watt, co-founder, BrewDog



Book Information
ISBN 9780241247068
Author Michael Hayman
Format Paperback
Page Count 256
Imprint Penguin Books Ltd
Publisher Penguin Books Ltd
Weight(grams) 181g
Dimensions(mm) 198mm * 129mm * 16mm