This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers. Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and scholars of microcelebrity, social media, digital labour, creative industries and internet culture.

About the Author
Dr Crystal Abidin is Lecturer with the School of Communication and Creative Arts (SCCA) at Deakin University,Postdoctoral Fellow with the Media Management and Transformation centre (MMTC) at Joenkoeping University, and Adjunct Researcher with the Centre for Culture and Technology (CCAT) at Curtin University. She is the author of Internet Celebrity: Understanding Fame Online. Dr Megan Lindsay Brown is Postdoctoral Scholar in the Office of Gender Based Violence at Arizona State University, USA. Her postdoctoral work examines the intersections of intimate partner violence and online abuse, such as online harassment.

Reviews
Admirably international in its examples and exposition, this edited collection on microcelebrities is a very useful addition to the literature on popular culture and celebrity studies in the internet age. -- Daya Thussu * Schwarzman College, China *
This work presents global perspectives in the emerging field of microcelebrity studies, which analyzes different forms of online celebrity emerging from online culture and new media. Contributors in sociocultural anthropology, social sciences, digital cultures, social media, media studies, communication cultural studies, and digital ethnography offer interdisciplinary case studies from around the world. Chapters are grouped in sections on norms, labor, and activism. Some specific topics explored include beauty vlogs, popularity on Chinese social media platforms, emerging microcelebrity genres in Thailand, and the Qandeel Baloch case. The book's readership includes students and scholars in microcelebrity, social media, digital labor, and internet culture. -- Annotation (c)2018 * (protoview.com) *



Book Information
ISBN 9781787567504
Author Crystal Abidin
Format Hardback
Page Count 200
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited