Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.

Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America.

In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history.

About the Author
John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink, America Eats Out, The Dictionary of Italian Food and Drink, and How Italian Food Conquered the World. Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN's Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Reviews
"Menu Design in America proves that food is sex you can look at." * The New Yorker *
"... a delicious history of menu creativity." * TheAtlantic.com *
"... a yummy ride through the history of food and restaurants in the United States". * Monocle *
"From the nation that brought us the supersized meal comes this elegant survey of gastronomic graphics." * Wallpaper *
"Indulge your appetite for art with this omnibus of dining and design." * HuffingtonPost.com *
"Whilst providing an extraordinary collection of paper ephemera - ranging from the weird to the wonderful - this publication also serves as a great history of restaurants and dining out in America." * AnOther Magazine *



Book Information
ISBN 9783836526623
Author John Mariani
Format Hardback
Page Count 392
Imprint Taschen GmbH
Publisher Taschen GmbH
Weight(grams) 3056g