Media and Public relations combines practical hands-on strategies with firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. br br The text examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public. br br It takes a comprehensive look at the different types of media in Australia and examines how to compose media material for specific types of media. It provides a comprehensive guide to media relations, including how to prepare media material for a diverse range of clients and how to measure the success of the message delivery and the media campaign.

Book Information
ISBN 9780195557343
Author Richard Stanton
Format Paperback
Page Count 280
Imprint OUP Australia and New Zealand
Publisher Oxford University Press Australia
Weight(grams) 484g