`This book appears to fill a substantial gap in the literature at present. There are, quite simply, no books available which engage seriously and competently with the presentation of health issues in the media, and certainly none which focuses on representations of health and illness in as thematically coherent a manner as Seale proposes to do' - Richard Gwyn, University of Cardiff

`This is an excellent resource for students. It provides a comprehensive review of secondary literature in the field and is very well researched. Students of sociology of health and illness and in media and communication studies will find the book invaluable' - David Oswell, Goldsmiths College, University of London

`This is a comprehensive work on media health, providing an invaluable "toolkit" for understanding health and the media in contemporary society. Seale goes further than previous textbooks, critiquing the "lament" of media health promoters in order to explore the moralisation and commercialisation of media health' - Dr Annette Hill, University of Westminster

How are health matters presented by the mass media? How accurate are the messages we are receiving? This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care, bringing together the latest thinking in the field of media studies and the sociology of health and illness.

This book provides a thorough review of research literature on media representations of health, illness and health care, covering their production, characteristic forms and relationships with the everyday lives of media audiences. It brings together both well known and lesser-known studies in the context of an integrated, sociological argument about media and health.

Media producers are subject to a variety of influences, from medical lobbies, scientific organizations, and not least the commercial pressure to satisfy media-saturated audiences. These mean that aims of health promoters are not always easily achieved, leading to considerable tensions that require a deeper understanding of media health than has hitherto been applied to them.

This book will be essential reading for health educators and promoters, as well as health care providers interested in the cultural aspects of health, sociologists of health and illness, and students and academics of media studies.

About the Author
Clive Seale has been Professor of Sociology (or Medical Sociology) at Goldsmiths and Queen Mary's (both University of London) and Brunel University. His work has concerned communication in health care and death in modern society. He has published extensively on research methods. His books include Constructing Death: the sociology of dying and bereavement (Cambridge University Press, 1998), The Quality of Qualitative Research (Sage, 1999), Media and Health (Sage, 2003) and Gender and the Language of Illness (Palgrave-Macmillan, 2010, with Jonathan Charteris-Black). Recently, he has turned to fiction, publishing a novel, Interrogating Ellie (Cloiff Books, 2015) using the pen name Julian Gray. He is currently writing another novel.

Reviews
`This book appears to fill a substantial gap in the literature at present. There are, quite simply, no books available which engage seriously and competently with the presentation of health issues in the media, and certainly none which focuses on representations of health and illness in as thematically coherent a manner as Seale proposes to do' - Richard Gwyn, University of Cardiff

`This is an excellent resource for students. It provides a comprehensive review of secondary literature in the field and is very well researched. Students of sociology of health and illness and in media and communication studies will find the book invaluable' - David Oswell, Goldsmiths College, University of London

`This is a comprehensive work on media health, providing an invaluable "toolkit" for understanding health and the media in contemporary society. Seale goes further than previous textbooks, critiquing the 'lament' of media health promoters in order to explore the moralisation and commercialisation of media health' - Dr Annette Hill, University of Westminster

Book Information
ISBN 9780761947301
Author Clive Seale
Format Paperback
Page Count 256
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 380g