INSTANT NEW YORK TIMES BESTSELLER

'For anyone interested in becoming a better manager' - Bill Gates

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Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, Amazon and Uber.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr's system of Objectives and Key Results (OKRs), the company grew exponentially. Today, that same startup - Google - has a market cap exceeding $600 billion.

Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in Measure What Matters, Doerr shares behind-the-scenes case studies to demonstrate the agility and explosive growth that OKRs have spurred at so many leading organizations.

With a foreword by Larry Page, and contributions from Bono and Bill Gates, this book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.

Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful startups.

About the Author
John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB's investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama's Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 845K views.

Reviews
'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colourful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organisations of any size' -- Walter Isaacson * author of Steve Jobs and The Innovators *
Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world -- Reid Hoffman * cofounder of LinkedIn and author of The Start-up of You *
'Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization' -- John Chambers * executive chairman of Cisco *
'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' -- Gordon Moore * cofounder and former chairman of Intel *



Book Information
ISBN 9780241348482
Author John Doerr
Format Paperback
Page Count 320
Imprint Portfolio Penguin
Publisher Penguin Books Ltd
Weight(grams) 393g
Dimensions(mm) 234mm * 152mm * 25mm