Description
Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.
McQuails Reader in Mass Communication Theory includes key statements from;
Pertti Alasuutari
Ien Ang
Jan L. Bordewijk
Jay G. Blumler
Roland Barthes
Oliver Boyd-Barrett
Muriel G. Cantor
James Carey
Peter Dahlgren
Daniel Dayan
Everette E. Dennis
Todd Gitlin
Alvin W. Gouldner
Robert M. Entman
Celia von Feilitzen
Marjorie Ferguson
Edward S. Herman
Terhi Rantanen
Stuart Hall
Joli Jenson
Elihu Katz
Judith Lichtenberg
John H. McManus
Joshua Meyrowitz
C. Wright Mills
Merrill Morris
John C. Nerone
W. R. Neumann
Janice Radway
Ronald E. Rice
Karl Erik Rosengren
James Slevin
Pamela J. Shoemaker
John Tomlinson
Gaye Tuchman
Ellen Wartella
Judith Williamson
Dolf Zillmann
Liesbet van Zoonen
About the Author
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail's Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
Book Information
ISBN 9780761972433
Author Denis McQuail
Format Paperback
Page Count 428
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 800g
