"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." - Professor Sonia Livingstone, London School of Economics and Political Science

"This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication

Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

New to this edition:

• Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
• Discusses the ethics of media and mass communication in all chapters.
• Introduces a diverse and global range of voices, histories and examples from across the field.
• Ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games.

This book is the benchmark for studying media and mass communication in the 21st century.

About the Author
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail's Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze. Mark Deuze is Professor of Media Studies at the University of Amsterdam's (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University's Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently "Making Media" (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and "Beyond Journalism" (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze's work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.

Reviews
"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." -- Professor Sonia Livingstone
This informative, important and readable volume should populate the shelves of those wanting to understand more fully how the media and mass communication operate today. Continuing where McQuail's legendary volumes on mass communication theory ended, Deuze pays him tribute while offering another chance to engage with its debates in real time. -- Professor Barbie Zelizer
Denis McQuail's classic reference work, now thoroughly updated by Mark Deuze, provides an eminently dependable and accessible overview of media and communication theory. With a well-balanced mix of description, analysis, and supporting figures and boxes, the seventh edition remains a one-stop resource for student and scholar alike. -- Klaus Bruhn Jensen
We should be grateful Mark Deuze took on the task of bringing Denis McQuail's book up to date. The result is one of the best introductions communication and media studies has ever had. -- Professor Andreas Hepp
When you study this book, you realize that we all live not only with but mainly in media, and that this has a huge influence on our lives. This new book by Deuze and McQuail invites everyone into a conversation about what you read and to take up a position toward it. Deuze is an astonishing writer who takes you on a fast-paced journey through developments and approaches in media and mass communication theory. Deuze - building on the profound tradition of McQuail - has succeeded with this totally renewed edition! -- Betteke van Ruler



Book Information
ISBN 9781473902510
Author Denis McQuail
Format Paperback
Page Count 688
Imprint Sage Publications Ltd
Publisher Sage Publications Ltd
Weight(grams) 1210g