This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Book Information
ISBN 9781137300294
Author Malcolm McDonald
Format Paperback
Page Count 544
Imprint Red Globe Press
Publisher Macmillan Education UK
Weight(grams) 825g