They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestle CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book - a combination of interviews, essays, and other works by Maucher - offers a unique exchange of ideas between three of the world's corporate management pioneers.

About the Author
Helmut Maucher is honorary president of Nestle AG. Fredmund Malik is a management theorist, entrepreneur, and best-selling author. He is founder and chairman of Malik Management. Farsam Farschtschian is director of Deutsche Bank.


Book Information
ISBN 9783593500256
Author Helmut Maucher
Format Hardback
Page Count 356
Imprint Campus Verlag
Publisher Campus Verlag
Weight(grams) 680g
Dimensions(mm) 23mm * 16mm * 3mm