'Mandatory reading. Not just for company founders and leaders, but for anyone wanting to succeed in our ever-changing world.' Keith Ferrazzi

What separates the world's most successful entrepreneurs and business tycoons from the rest? It's not their superhuman intelligence. It's something more fundamental: they understand how to turn uncertainty to their advantage.

We all know that the future is inherently unknowable, and yet we behave and plan as though it is. Once we truly understand the nature of uncertainty, though, we can take practical steps to make the most of the opportunities that come our way. In Mastering Uncertainty award-winning author Matt Watkinson and investor and entrepreneur Csaba Konkoly offer a masterclass on the workings of luck and probability. They show how to calculate when to make big bets and when to pull back. And they offer supremely practical advice on how we can improve our odds, whether through maximising our networks, learning how to read warning signs, or assessing where best to place our energies.

The unforeseen always occurs. Mastering Uncertainty shows you how to prepare for it and make the best use of it.

About the Author

Matt Watkinson is an internationally renowned author, speaker and business consultant. His first book, The Ten Principles Behind Great Customer Experiences won the CMI's Management Book of the Year Award in 2014.

Csaba Konkoly spent seventeen years building and running hedge funds around the world, culminating in a $2+ billion global macro fund. Since then, he has shifted his focus to early-stage tech investments, several of which have become unicorns - valued at over $1 billion each.

Reviews
Mastering Uncertainty is mandatory reading. Not just for company founders and leaders, but for anyone wanting to succeed in our ever-changing world. -- Keith Ferrazzi, New York Times No. 1 bestselling author and Founder of Ferrazzi Greenlight
Mastering Uncertainty is a comprehensive instruction manual for how to succeed in a world beyond our control. A fantastic, empowering read. -- Howard Lindzon, General Partner at Social Leverage, Co-founder of StockTwits
Management consultants will hate this book (while secretly agreeing with it). -- Rory Sutherland, author of ALCHEMY, Vice Chairman, Ogilvy Group



Book Information
ISBN 9781847943439
Author Matt Watkinson
Format Paperback
Page Count 288
Imprint Penguin (Cornerstone)
Publisher Cornerstone
Weight(grams) 204g
Dimensions(mm) 198mm * 130mm * 17mm