Dame Mary Quant is a fashion icon. The first focused study of her career, this book shows how she revolutionized fashion, harnessing youth, streetstyle and mass production to create a new look for everyone. It surveys the development of her business in the context of British, European and American fashion in the post-war period, and explores how her innovative marketing created a powerful global brand. Featuring new photography of Quant garments, alongside previously unpublished fashion photographs and designs, this book is a dynamic and authoritative account of the designer and her legacy.

Mary Quant is a fashion icon and this is the first focused study of her career, with a foreword by Suzy Menkes.

About the Author
Jenny Lister is Curator of Fashion at the V&A. Suzy Menkes is a British journalist and fashion critic, formerly fashion editor of the International Herald Tribune (now known as the New York Times), she is currently Editor, Vogue International, for 25 worldwide editions of Vogue online.

Reviews
'excellent' --Burlington Magazine, July 2019, 'explores the fashion icon's trailblazing career and prominence in the 1960s - namely, the mini skirt - showcasing never-before-seen fashion photography and captivating designs.' --Daniela Saunders, 20+ Must- Have Fashion Coffee Table Books, Country & Town House, 24th May 2022



Book Information
ISBN 9781851779956
Author Jenny Lister
Format Hardback
Page Count 224
Imprint V & A Publishing
Publisher V & A Publishing