Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

About the Author
A Michigan resident, Carol Smallwood has practiced in school, public and special libraries. Her primary interest is practical librarianship, and she is the author of journal articles and editor of numerous books. Vera Gubnitskaia has worked as a library manager, consultant, and reference librarian in public and academic libraries in Russia and the United States. She has contributed chapters to several professional publications, edited multiple anthologies, and published book reviews. She is currently an art fellow at Crealde School in Winter Park, Florida. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children's television show Library Larry's Big Day.

Reviews
"valuable"-Australian Library Journal; "value"-ARBA; "invaluable...well organized...excellent"-Canadian Library Association; "Marketing Your Library provides the tools required to make your library's message a front page story. Implementing these strategies, your news will dodge the recycle bin and make it to print!"-Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana; "This crucial guide outlines the tools unique to libraries to market themselves and their services. Innovative and creative, these measures don't cost a fortune and ensure that libraries can and will continue to grow, develop, and thrive."-Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York; "Marketing Your Library is a must-have book for all types of libraries large or small, giving new ideas at little or no cost for obtaining community involvement and generating interest in your events from the press. A crucial tool for new or experienced library staff which includes step by step instructions for the newest PR person and provides fresh ideas for the library staff member who has done it all."-Linda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois; "Provides insight into a variety of marketing strategies from the fundamentals of selling to strategy and partnerships."-Heather Zabriskie, Orange County Library System, Orlando, Florida.



Book Information
ISBN 9780786465439
Author Carol Smallwood
Format Paperback
Page Count 231
Imprint McFarland & Co Inc
Publisher McFarland & Co Inc
Weight(grams) 404g
Dimensions(mm) 254mm * 178mm * 12mm